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March 2016 New Spa and Pool Products

Zodiac unveils a new suction pool cleaner, Aqua Creek debuts a new spa lift and more.

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Industry Spotlight: LG Electronics

LG Electronics

Advances in compressor technology are helping manufacturers move beyond the traditional capacity range of residential pool heat pumps, creating new possibilities for larger pools, faster heating and cooling, and a broader range of applications.

Industry Spotlight: LG Electronics

The School of UV

We take an in-depth look at UV, from common misconceptions and maintenance to choosing the correct unit for an application.

2016 NDPA Conference Opens March 29

The 14th annual National Drowning Prevention Alliance Educational Conference will open its doors March 29 in Mesa, AZ.

Re-Inventing Your P/S Business to Win in a Time of Catastrophic Change

In the first post of the “David Strategy” series, Dennis Gray explains what pool and spa retailers can learn from the classic David and Goliath fable.

Make Your Voice Heard with AQUA's 2016 SOI Survey

This year's SOI survey has been completely revamped with new questions about the trends and news that affects you most. Take the survey and you'll be entered to win a $100 Visa gift card.

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Mid America Show Will Stay in Indy

Organizers of the Mid America Show have decided to retain their Indianapolis location for next year's show.

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Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

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Cold Water, Warm Hearts

LIPSA takes an icy plunge to benefit Special Olympics.

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The Psychology of Pricing

A good pool store pricing strategy starts with understanding how our brains see the buying transaction.

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Manufacturer News

Business Briefs: February 2016

RB Control Systems has a new CEO, APi and Evosus announce promotions and more.

Walmart and CPSC Combat Drowning

The CPSC and retail giant Walmart announced they are partnering in an effort to fight suction entrapment accidents.

Bluetooth Ducky, You're the One

It was only a matter of time before rubber ducks joined the wireless revolution.

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Content Library

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Content Library