Retail: Page 67

Latham Pool Products Announces Leadership Transition

Latham Pool Products announces Scott Rajeski as the new president and CEO. Rajeski is the former CFO and replaces Mark Laven, who has been appointed the next chairman of the board.

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

6 Spooky Ways to Dress Up a Pool for Halloween

Including blood-red waters, bewitching lights, skeletons and more.

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Business Briefs

Interview with Rich Gottwald and Jack Manila: APSP Takes the High Road

Amid questions about competing associations, APSP celebrates a banner year.

Pool & Hot Tub Alliance News

APSP Announces Director for New Western Office

APSP announces Jennifer Farwell as the director of its new western office.

Rooftop Sophistication

An Awards of Excellence-winning hot tub installation defies gravity.

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Business Briefs

APSP Launches New Industry Certification

The Professional Pool & Spa Operator Course zeroes in on the core skills required for safe and efficient pool and spa operations.

Borates for the SCG

Borates are a helpful algaestat and pH buffer, especially for pools with salt chlorine generators.

Service techs use borates as an added line of defense against algae, while consumers enjoy the softer-feeling water they create.

Business Success = People Success

The difference between companies that thrive and those that scrape by comes down to one thing: positive relationships with others.

Winning Against Online Merchants

To keep customers coming back, you need a strategy to mitigate the advantages of online shopping.

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Voting Deadline For National Service Contest Nears

Voting for the annual Pleatco Perfect Pool Guy & Gal Contest closes this weekend on October 1.

Reputation Beacon: A Mobile App That Tracks Online Reviews

Time-strapped contractors developed an app that makes it easy to track and manage Facebook, Google, HomeAdvisor and more.

Common Misconceptions About the Pool and Spa Industry

Your customers have a lot of opinions about the pool and spa industry — but quite a few aren’t accurate. We lay out three misconceptions and how to respond to them.

Page 67 of 166

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