Retail: Page 126

Manufacturer News

Solar Sun Rings Settles Suit

After filing a lawsuit against Wal-Mart for infringing on its patents, Solar Sun Rings has reached a settlement with the big box store. Read the details here.

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Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

Part 5: How Do Loyal Retail Customers Perceive Your Staff's Knowledge?

You think your staff is knowledgable, but do your loyal customers? Larry Bloom explains why it matters.

Part 4: Why Do Loyal Customers Shop at Your Pool Store?

In a study, Larry Bloom asked survey-takers for the reasons why they're loyal to their pool retail store. Here's what they said.

5 Easy Retail Marketing Tips to Boost Customer Loyalty

Winning loyal customers is one thing, but keeping them is another. Here are five cheap, easy strategies for boosting customer loyalty that'll keep 'em coming back — and attract new customers as well.

Part 3: How Satisfied Are Today's Loyal Pool Retail Customers?

In the third part of his series, Larry Bloom examines how satisfied loyal customers are with their pool retail store, and what it means for you.

Judge Approves Credit Card Swipe Settlement

This proposed settlement over credit card interchange fees is a game-changer. We have the details.

Spotlight: A Scenic Sundance Spa

Daybreak and nightfall on a truly stunning portable spa installation on Hope Peninsula, Idaho, featuring a Sundance Maxxus spa.

Making Scents: The History of Spa Fragrances

Spa fragrances have a long history of masking smells, but they offer specific therapeutic benefits, too.

5 Tips for Taking Great Pool Photos With Your Cell Phone

You don't always have to hire someone for great project shots. Instead, try your phone and a couple apps.

Part 1: How Well Do Pool Retailers Understand Their Customers?

How well do you know your customers? Many swimming pool retailers would say, “I know them very well!" However, we beg to (politely) differ...

Technically Speaking: Variable-Speed Motors

Variable-speed-drive pump and motor technology has changed the way the pool and spa industry thinks about energy efficiency. Gone are the days when builders, servicers, ...

How To Make Your Website More Customer-Friendly

Does your company have a website that, while functional, doesn’t generate any real sales? Your website shouldn't be an online billboard, it should act just like your store or service center. It should be engaging, useful, and serve as a way for you to get more customers.

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