Products

New & Improved: September 2026

Take a look at the new and improved products hitting shelves this month.

New & Improved promotional badge in white text on bright turquoise background

Business Software

Swimming in Sales: PoolCast.ai

PoolCast.ai lets pool professionals upload a photo of a customer’s backyard and show them what a new pool could look like in that space. Users can...

MAX USA Corp.: RB613T-C Rebar Tying Tool

MAX USA Corp., a leading manufacturer of high-end industrial tools, has announced the launch of the RB613T-C, a connected rebar tying tool...

TWINTIER MAX cordless power drill with red and black design and battery pack

Rico Rock: Compact Waterfall for Pools

Rico Rock now offers a compact, lightweight, cast concrete modular water fountain that is easily mortared together to create a consistently beautiful waterfall...

Cascading stone waterfall feature flowing into a residential swimming pool surrounded by manicured lawn and garden landscaping

JED Pool Tools: 2027 Product Catalog

JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, is pleased to announce the availability...

Pool maintenance product catalogs and equipment accessories displayed on wooden desk with coffee and plant

SwamCam Launches True Wireless, App-Controlled Door and Window Pool Alarm Sensors

The SwamCam Door & Window Sensor is a wireless, app-controlled smart entry sensor for pool-safety applications and certified...

SwamCam wireless door/window pool sensor system with hub device and retail packaging

LATICRETE: L-Shape Edge Profiles

The new expanded selection of 10-foot L-Shape Edge Profiles bolsters the LATICRETE line of profiles and trims with longer lengths...

Color swatch palette displaying gradient range from light neutrals to dark tones in vertical strips

LATICRETE: Grout Colorant & Sealer

Grout Colorant & Sealer provides an all-in-one solution that refreshes, recolors and protects the existing grout without the need for removal and replacement...

Black grout colorant and sealer bottle with Laticrete label displayed against a color swatch fan showing neutral and gray tones

AquaPlanet Launches FireBoss Fire Prevention Pool Pump

A portable high-pressure water-transfer system designed to help homeowners, property managers and pool professionals draw water from swimming pools and other available sources for emergency response support, irrigation and property-protection applications has hit the market.

Red gas-powered pressure washer with green hose, blue reel, black engine, and pneumatic tires on white background

LeisureCraft: CT Element Indoor Sauna Collection

Designed for modern indoor wellness spaces, the CT Element Indoor Sauna by LeisureCraft combines contemporary architecture with...

Modern luxury home gym with neon-lit red glass sauna, exercise equipment, and dark minimalist design

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Reading the Room Without Losing Yourself

Ahead of her Women of Water workshop at the PSP Expo in New Orleans, executive coach Dale Wilsher talks authentic leadership, confidence and knowing when to adapt — without becoming what everyone else wants you to be.

Modern luxury home with infinity pool overlooking landscape, featuring WAF 2026 Silver Award of Excellence certification

2026 Awards of Excellence: Silver Winners

Pool chemistry pyramid showing three levels: Chlorine (Cl) at top, pH in middle, and Alkalinity and Borates at base, displayed poolside.

Pool Power Pyramid

Luxury modern home with illuminated pool and manicured lawn at dusk, featuring HIA 2026 Gold Award of Excellence badge

2026 Awards of Excellence: Gold Winners (Part 2)

Industry Spotlight: LG Electronics

Industry Spotlight: LG Electronics