Spring has sprung — the days are getting longer, the sun is feeling hotter and soon, pools will be reopening in seasonal areas. For pool and spa dealers, it's the perfect time to refresh retail displays and stock up on products that catch customers' attention and boost early-season sales. From practical essentials to fun backyard upgrades, this selection of retail must-haves can help inspire shoppers and keep showroom shelves moving.
King Technology
FROG Hot Tub Pipe & Jet Cleanser is a one-and-done deep clean. This high-powered concentrated gel formula removes gunk and grime from the entire plumbing system — in one shot! Simply add to the water, run the jets for 15-30 minutes, then drain! Available in single-use packets that treat hot tubs up to 600 gallons and multi-use tubes for swim spas and larger hot tubs. An easy up-sell next to the register!
frogproducts.com
RB Retail &
Service Solutions
The new EZ SHOP app provides 'scan and go' shopping to customers within a retail store. This app is easily downloaded from a QR code that can be placed conveniently at the front of the store or at the register. Once downloaded, the app allows current customers to login to their online bill pay to view past orders and transaction history, create shopping lists and allow customers to scan the products they need as they walk through the store. The app will sync with any discounts within the customer's profile and can even be programmed with specials such as BOGO items. All scanned items are quickly pulled up for payment at check out. The app is designed to make shopping fast and easy. The app is a great way to build customer loyalty for your pool, spa and outdoor living business.
rbretailandservicesolutions.com | (866) 933-9099
Haviland
Haviland Pool & Spa Products offers select sizes of water corrective and chlorine complimentary chemistries in colorful, resealable, eye-catching, retail-friendly packaging. This line of resealable, bagged balancers uses a "gusseted base" that allows the bag to stand independently on retail store shelves. Products are available in both 5- and 10-pound sizes. Made in the United States.
havilandpool.com | (800) 333-0400
Magic Plastics
The Rolly Greens was created to meet the demand for a more robust potted plant caddy. The new patent-pending design offers a strong, durable, easy-to-use caddy that requires no assembly. Made of reinforced, engineering-grade resins with proprietary over-mold technology. This plant caddy has skate-board quality, bearing urethane wheels and the unit can hold up to 250 pounds. Available in two different color combinations and comes with a limited one-year warranty.
magicplastics.com | (800) 369-0303
Spa Escort by Essentials
When Spa Escort created SPAESCORT, they wanted to make accessories that are attractive and take the guesswork out of installation. Each accessory comes partially assembled and includes easy to follow templates for quick installation. All products are professionally powder-coated to last for years in an all-black finish to match the aesthetics of most spas.
essentials-spasupplies.com | (800) 866-2499
Byron Select
The Sure Step II offers quality, durability, numerous color options and simple setup with no tools required. It accommodates both round and rectangular spas and is made in the United States.
byronselect.com | (800) 859-3028
InSPAration
Spa Refresh by inSPAration is a premium water moisturizer and freshener designed to enhance the spa and hot tub experience. Infused with Aloe Vera extracts, it softens skin and hair while masking harsh chemical odors, leaving water feeling smooth and refreshed. The pH-neutral formula is safe for all sanitization systems, including chlorine, bromine and saltwater, without affecting water chemistry or causing foaming. Spa Refresh eliminates dryness caused by hot water and chemicals, providing a luxurious soak with a clean, inviting fragrance. Easy to use and water-soluble, it keeps spa water crystal clear while elevating comfort and relaxation.
inSPAration.com | (800) 882-0037
PowerStep Spa Step
The PowerStep Spa Step is a heavy-duty, U.S.-manufactured hot tub step designed for durability, safety and long-term performance. Built in Southern California, it features a rugged, all-weather construction that resists cracking, fading and moisture damage. The double-wide, slip-resistant dual treads provide stable, confident footing. The reinforced internal structure supports substantial weight capacity up to 800 lbs. Lightweight yet strong, PowerStep is easy to position around any spa. With low minimum order quantities and custom color options available, it's an ideal solution for spa retailers, backyard installations and commercial hospitality environments seeking a reliable, American-made step.
powerstep.us | (949) 272-0743
Water Tech Corp
Water Tech Volt Leaf Vac Recharge easily removes leaves both on the water surface, as well as on pool floors. It works independently from pool filtration systems — no garden hoses or cords needed. An integrated "smart water sensor" detects when a unit is in or out of water, automatically turning it on and off to save battery power. This product includes the Leaf Vac Head with the roller and propeller, two high-capacity leaf bags, a rechargeable, waterproof lithium-ion battery and a wall charger. It has up to a three-hour run time with a two-year limited warranty.
watertechcorp.com | (800) 298-8800
CCEI
CCEI has improved its mobile app known as the Vigipool app to provide pool professionals with an easy-to-sell and easy-to-install automation and pool management system for pool owners and service professionals. This app uses a simple interface to allow users to automate the temperature, lighting, filtration, pumps and pool water chemistry all from a smartphone. Ideal for pool professionals who want to offer their clients a comprehensive yet intuitive system. Clients and service professionals can access their pool data from anywhere in the world. They can monitor their pool in real-time and receive alerts should their pool equipment have any issues or water chemistry falls out of balance. Online tutorials available in both English and Spanish.
ccei-pool.com | (857) 919-2069
Spazazz
Spazazz Aromatherapy Crystals are a magnesium sulfate-based formula crafted for hot tubs, baths, and steam showers. Each blend is infused with calendula, arnica, aloe, and vitamins C, A, K, and E to help soothe, condition, and refresh the skin while delivering long-lasting fragrance. The mineral-rich crystals dissolve quickly and evenly without leaving residue or disrupting water chemistry when used as directed. For spa maintenance, Spazazz also offers Aroma Spa Shock, a chlorine-free potassium monopersulfate formula designed to keep water clear and clean. Recognized as a Top 50 Product in 2024 in years past and again in 2025, Spazazz provides a complete spa and cold plunge wellness experience, including hydration, cleaner and stabilizer products for cold plunges.
spazazz.com | (801) 785-4990
Fountain People
Fountain People's FXPRO Series RGBW12 Spot LED color-changing energy-efficient light fixture illuminates underwater, wet or dry locations. Display in retail stores to show light changing effects that can be reproduced in backyard settings. This low-voltage, programmable light fixture has an on-board DMX driver for more control and includes an angle adjustable yoke to position the fixture as desired. The unit may be anchored to a finished floor or wall. Freestanding, 3.2-inch diameter, 316L stainless steel construction, 12-watt LED color-changing light fixture with (3) RGBW diodes (4000K White). Program with holiday color themes.
fountainpeople.com | (512) 393-5263
Waterway
Waterway's new ProClean 2 Cartridge Filter has improved features for greater efficiency, serviceability and energy savings! With its new roll bar handle design, it protects the controls as well as making servicing and replacing cartridge filters much easier. The new heavy-duty manual air relief valve and commercial-grade stainless steel pressure gauge ensures greater operation of pool filtration. Along with the internal inlet diffusers, which allow for increased energy savings, Waterway's safety lock ring system enables fast, easy access to filter internals.
waterwayplastics.com | (805) 981-0262
JED Pool Tools
JED Pool Tools, manufacturer and distributor of swimming pool and spa maintenance equipment, offers a variety of water sports games including soft touch basketballs, two types of water safe footballs, water discs for water tossing and dive sticks. These high-quality water toys promote active play in pools and are ideal to display near the cash register for grab-and-go purchases for clients.
jedpooltools.com | (570) 344-4137
Cover Butler / ASM Mfg.
In 1994, the anodized aluminum COVER BUTLER Spa Cover Lift was introduced as a unique concept to the spa industry. For over 30 years, this lift has been recognized for its quality, durability and reliability. With recent acquisition changes and new marketing strategies, COVER BUTLER lifts line has now expanded to SIX popular models including spa steps. These products represent the most accepted designs with shocks (ShockPro) bottom-mount (Butler), under-mounts (Fulcrum/Rack), top-mount (Pivot/Glide) functions.
coverbutler.com | (800) 940-9497
BSquared Pools
BSquared Pools' new Free Standing Sunledge is a patent-pending product that gives consumers the benefits of a sunledge without the need for having a pool. Ideal for any retail showroom, this product is manufactured from the same pool-strength polypropylene panels used in its pool kits, this 'plug-n-play' solution can be used independent-of or in-combination-with a pool. The interior measures 72 by 82 inches with 235 gallons of water. Gentle overflow waterfall. Accommodates various pool loungers. Made in the United States.
bsquaredpools.com | (419) 708-9631
Rico Rock
The new Jump Rock is made of precast lightweight concrete and provides the simplest, easiest way to provide a spot for kids to jump off the pool edge into the water. Jumping into a pool is one of the most enjoyable things about having a pool, and this Jump Rock has a great grip and also encourages safer, feet-first jumping. Easy to display and install.
ricorock.com | (888) 717-3100
Automatic Pool Covers
Automatic Pool Covers offers a pool cover pump with a 40-foot power cord, allowing for significantly more coverage area. It removes water from pool covers without the need for an extension cord and waterproof connector, helping get pools ready for the swimming season. The APCP-1700-40 pump eliminates risks associated with using extension cords around the pool. Retail display packaging makes it ideal for promotions. ASTM approved.
automaticpoolcovers.com | (800) 878-5789
Frank Wall Enterprises
Frank Wall Enterprises offers the new Skim Buddy swimming pool skimmer cleaning tool designed to make cleaning skimmer baskets easier and safer. No more bending over or reaching to pull out skimmer baskets! This tool keeps you from using your bare hands to clean out leaves or other undesirable creatures from skimmer baskets; you will no longer have to touch chlorine sticks, pucks or tablets.
frankwall.com | (800) 488-9146
Core Covers
Core Covers' Rolling Swim Spa and Rolling Spa Cover deliver the effortless experience today's spa buyers are actively seeking. Designed for a true one-person operation, the patented rolling system eliminates heavy lifting and transforms daily use into a simple, fluid motion. The sleek, streamlined profile enhances backyard aesthetics while maximizing accessibility. Built with the company's exclusive durable WeatherShield material for long-term outdoor performance and manufactured onshore for dependable availability, it's an innovation that immediately captures attention on the showroom floor.
corecovers.com | (855) 267-3827
