The rise of sauna across the world has never been more obvious than in the countless sauna offerings from many of the industry's leading manufacturers. For your ease of viewing, we've collected a round-up of the latest additions to the sauna market, perfect for promoting relaxation and recovery to your customers.
Nordic Sauna
This custom outdoor sauna blends authentic craftsmanship with a truly unique design. Clad in imported reclaimed wood, the exterior carries a rich, natural patina that adds character and durability, ensuring no two saunas are alike. Inside, premium materials and expert construction create a warm, inviting retreat for relaxation and wellness. Built to perform in any climate, this one-of-a-kind sauna elevates outdoor living with timeless design and uncompromising quality.
nordicsauna.com | (800) 472-8627
Finlandia Sauna
The Spirit Heater is Finlandia's newest UL/ETL approved heater. The elegant, sleek, modern design of the heater is enhanced by the use of round stones which are mined in Finland. It has a large stone capacity which creates soft, plentiful steam when ladling water over the rocks, while still maintaining a short heat up time. Spirit can be used with the Xenio Digital control and Wi-Fi or F-2T mechanical wall control and FX contactor.
finlandiasauna.com | (503) 684-8289
Finnleo
Traditional sauna technology, combined with far-infrared, gives you the luxury of choice every time you sauna, the company says. At times, you might prefer to bask leisurely in the comfort of a traditional sauna. Other times, you may opt for a milder heat therapy provided by infrared. Finnleo InfraSaunas give you access to both heat technologies in one portable sauna kit, allowing you to benefit from one or the other depending on your current wellness mood or goal.
finnleo.com | (800) 346-6536
Bathing Brands
The Saunum Air Perfect, recipient of the prestigious Golden Wave 2024 award, introduces groundbreaking and previously unavailable technology in sauna heaters, according to the company. Its innovative climate equalization system and patented air blending device combine the extremely hot ceiling air with the cooler, oxygen-rich floor air. This creates a uniformly soothing sauna experience from head to toe, encouraging longer sessions and resulting in a deeper, more therapeutic, and gratifying sweat. The Saunum Air Perfect revolutionizes the sauna experience, offering far more than just heat. Its sleek, timeless design complements any setting and offers five distinct sauna modes: traditional Nordic, steam-rich, gentle relaxation, salt-enriched, and aromatic.
bathingbrands.com
MAAX Saunas
MAAX Spas proudly expands its revolutionary wellness line with the introduction of the PRO 10-2 Person Sauna. Designed for two users, the PRO 10-2 brings the same industry-leading innovation that defined the original MAAX Saunas launch — now in a more compact, accessible format. At its core is the patented Photonic Sauna System, a groundbreaking fusion of traditional heat, infrared technology and red-light therapy. This unique integration delivers the benefits of deep relaxation, detoxification, pain relief and skin rejuvenation in one seamless experience. As the home sauna market continues to surge as one of 2025's top luxury investments, the PRO 10-2 Person offers a compelling new opportunity to meet consumer demand with the most comprehensive, space-efficient sauna experience available.
maaxsaunas.com
