News: Page 37

The Pool & Hot Tub Industry in 2024: Navigating a Year of Fluctuations and Future Focus

Pool & Hot Tub Alliance

Despite headwinds, the pool and hot tub industry weathered 2024 with resilience and cautious optimism. We present a full report, made possible by the Pool & Hot Tub Alliance (PHTA) Quarterly Pulse Survey.

Aq05 F2 Pulse Survey This One Updated

Sponsored

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

POOLCORP

Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Ezarri Expands Into the U.S. Market — The Grit Game Named Nationwide Representative

Ezarri, a global leader in luxury glass mosaic tile, has named Grit Game as its exclusive national representative as it officially expands into the U.S. market.

Achieve Excellence Through Watershape University’s 2025 Summer Series

Watershape University

A collection of hands-on workshops and intensive courses are designed to advance careers and raise the standards of excellence in the industry.

Pentair Pool Continues Annual Commitment to National Water Safety Month as Program Sponsor

Pool & Hot Tub Alliance

For the ninth year, Pentair Pool is helping promote water safety and support the lifesaving mission of NWSM.

SwamCam Partners with Olympic Gold Medalist Lilly King to Promote Water Safety

SwamCam is partnering with Lilly King to enhance water safety awareness and drowning prevention efforts.

SwamCam home security system with Olympic-branded camera equipment

Pool & Hot Tub Alliance News

PHTA Leads Third Annual Day on the Hill

Pool & Hot Tub Alliance

PHTA members and staff met with over 70 Congressional offices to discuss key issues affecting the pool and spa industry.

CMAHC Announces 2025 Ambassadors Recognized for Exceptional Support of Aquatic Health and Safety

This year’s Ambassadors, the CMAHC say, have gone above and beyond to promote science-backed standards and advance aquatic health and safety.

CMAHC 2025 Ambassadors team portrait with four professionals from various organizations

Business Briefs

Pentair Pool Featured on Daytime NBC for National Open Your Pool Day

Pentair Pool's Jillian Swift dropped in on a segment of Daytime NBC to get audiences excited for National Open Your Pool Day, which was on April 26.

Hires/Promotions

Hydra Pools Announces New Director of Marketing

With over 16 years of experience in the pool industry, including a long tenure as Marketing Director at Tara Pool & Outdoor Products, Thomas brings a wealth of knowledge in brand development, dealer support and strategic marketing.

Business Briefs

The Grit Game and Lyon Financial Team Up to Bring Pool Financing to the Forefront

Both companies say this collaboration will empower pool professionals across the United States to offer tailored financing solutions, making dream pools more accessible than ever.

Organization News

May is Water Safety Month

Pool & Hot Tub Alliance

Prepare for the summer swim season with water safety resources from leading aquatics organizations.

Talking Pools Podcast Launches Prestigious Mentor of the Year Award

The award will celebrate excellence in mentorship within the pool and spa industry.

Prestigious gold podcast mentor award belt buckle for pool industry professionals in 2025

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.