PHTA Announces New Strategic Partner: Watkins Wellness

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest strategic partner, Watkins Wellness. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.

Watkins Wellness has been helping people feel good and live well through hydrotherapy for more than 40 years as a maker of hot tubs and aquatic fitness systems, including Hot Spring Spas, Caldera Spas, Freeflow Spas, Fantasy Spas and Endless Pools Fitness Systems. Watkins Wellness maintains operations in five countries, with over 3,000 employees and a dealer network exceeding 1,000 retailers that span more than 70 countries.

“We’re extremely excited to expand our relationship with the Pool & Hot Tub Alliance as a strategic partner,” says Steve Stigers, executive vice president at Watkins Wellness. “The PHTA performs invaluable services to promote, educate, and protect the industry, and we’re happy to support them in this capacity. We look forward to collaborating with their strong leadership team to help our industry reach its full potential.”

As part of the Strategic Partnership Program, PHTA will recognize Watkins Wellness’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals and unlock valuable opportunities.

“We are thrilled to have Watkins Wellness join our Strategic Partner Program,” says Sabeena Hickman, CAE, president and CEO of PHTA. “Watkins Wellness will bring a new perspective with their focus on the spa and hot tub markets. Their commitment to health and well-being aligns perfectly with PHTA’s core purpose, and I’m excited about what we will be able to accomplish together.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA senior director of business development, at [email protected] or 703-838-0083 ext. 157.

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