
Melinda Scheble, Director of Marketing, Viking Spas
AJ Gallagher, COO, Viking Spas
The modernized logo now better communicates what is most important to Viking Spas: its relationships with its dealers and consumers. With quality and the health and well-being of its consumers being at the forefront of its mission, Viking Spas is more confident in its ability to convey these values to both parties.
The rebrand even goes beyond the companyโs forward-facing messaging and encompasses the companyโs several new hires and changes throughout the organization. โWe have a lot of positive energy, new ideas and exciting changes happening within the company,โ says Scheble. โThis refined look really aligns with the direction the company is going in.โ
The company's previous logo
โWeโre proud that we are family owned and American built. Our new logo and messaging will definitely help highlight these values going forward to our dealers and to consumers as well,โ says AJ Gallagher, COO.
In the past, Viking Spas was heavily focused on product specifics and technical benefits, but going forward, the company will highlight these features with a different outlook. The company wishes to communicate how its products enrich hot tub ownersโ everyday lives and how it provides dealers with reliable, quality products at a competitive price.