Business Briefs: Mid-April 2014

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Zodiac dealer events promo
A look at the artwork Zodiac is using to promote dealer events.

Zodiac Pool Systems Expands Annual Promotional Events 

After significant success last year, Zodiac Pool Systems has expanded its annual promotional event program for Zodiac and Polaris dealers. 

The Zodiac Days and Polaris Days events include the “Get Rewarded” tiered rebate program for customers who purchase Zodiac or Polaris brand pool cleaners. This year, Zodiac has dramatically enhanced marketing efforts with both nationwide and localized promotions to help retailers drive traffic to the in-store events. Advertising support includes postcard campaigns, easy social media sharing tools, video widgets, mobile ads and prominent listings on Zodiac and Polaris’ “Find an Event” web pages. In addition, Zodiac plans to support the events press releases, extensive online advertising expected to garner more than 20 million web impressions, special events web pages, customizable targeted advertising for local markets, free giveaways, in-store merchandising and an optional special rebate code that allows participating dealers to offer an additional 10 percent off LAAP to consumers who purchase cleaners during the events. Participating dealers are also eligible to receive free premium product displays (while supplies last).

Local dealers are encouraged to run up to two Zodiac or Polaris Days per year, up to four days per event. Qualified cleaners include suction, pressure and robotic models. 

“Expanding our Zodiac Days and Polaris Days event support is part of our continuing investment in the dealer,” says Michelle Kenyon, vice president of marketing at Zodiac. “We recognize the competitiveness of the marketplace, so providing bold national and localized advertising campaigns, targeted marketing tools, and special value to the dealer is a priority.”

Zodiac and Polaris Days events will run now through Labor Day weekend. Visit and for more information.

FSPA 60-hour course approved

The Florida Swimming Pool Association has developed an updated 60-hour course related to the scope of work covered by the swimming pool/spa servicing contractor license. Crafted in conjunction with the APSP, the course has been approved by the Construction Industry Licensing Board.

The course combines and integrates all the elements required in 61G4-15.001(15), F.A.C. FSPA also added one hour of laws and rules and one hour focusing on ADA for pools and spas. Per 61G4-15.001(15), the course includes one hour each of instruction covering workers’ compensation insurance, workplace safety, contracting business practices, and the pool safety equipment provisions of Chapter 515, F.S., and the Florida Building Code; a Florida Department of Health-approved 16 hour Public Pool Service Technician course per Chapter 64E-9, F.A.C.; and 40 hours of instruction utilizing the most recent edition of the Association of Pool and Spa Professional’s Service Tech Manual and workbooks. 

An applicant is eligible to take the swimming pool/spa servicing contractor’s examination if he/she has satisfactorily completed the 60 hours of instruction and has at least one year proven experience related to the scope of work of such a contractor. The course satisfies the necessary 60 hours and is a substitute for three years of experience.

Jack Manilla is the approved course instructor and has more than 25 years of experience in the aquatic facility industry, commercial and residential. Between Michael Reed and Jack Manilla numerous certifications are held, multiple college degrees have been earned, plus many years of experience have built their knowledge. 

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Fox Pool Corporation Promotes Gohn to VP of Sales

Fox Pool Corporation, manufacturer the Fox brand of package pools and vinyl liners, is pleased to announce the promotion of Eric Gohn to the position of vice president of sales for the Fox Pool Group including Fox Pool Corporation, Pen Fabricators and Fabcote. Gohn has been with Fox Pools for 21 years; in his new position, he is responsible for all brands sale worldwide as well as marketing and customer service. 

“We are very fortunate to have Eric as a part of our management team,” says Bob Seitz, president of the Fox Pool Group. “He brings a wealth of industry knowledge, dedication to customers and the energy needed to continue the company’s strong growth.“

Marquis Adds New Account ExecutiveBrian Small

Marquis announces they have expanded their team with the addition of Brian Dotlich as its new account executive. Dotlich is an award-winning sales person with almost 20 years of experience in the pool and spa industry and will cover the upper Midwest territory. (Wisconsin, Illinois, Indiana, Michigan, Ohio, Western Pennsylvania, and West Virginia.)

“I’m confident Brian’s exceptional skills and experience will be a tremendous asset to us and our dealers,” says Marquis President John Schrenk.

Dotlich's specialty lies in helping business owners create effective sales and marketing plans, a talent enhanced by his experience as a sales trainer. He has experience in business development, account management, relationship management and strategic marketing.

Screen Shot 2014 04 17 At 9 22 28 AmSeaKlear Grows Sales Representation, Honors World Honor Day

SeaKlear, manufacturers of a specialty line of water treatment products for both pools and spas, has partnered with rep firms throughout the U.S. and Canada. The company says that the rep firms play an important role in its customer service strategy; in tandem with SeaKlear’s in-house sales team, SeaKlear products are now available in all 50 states and throughout Canada. 

In other SeaKelar news, 45 representatives from Halosource, SeaKlear's parent company, volunteered their time on World Water Day. The team traveled to 21 Acres, a sustainable living farm and education center, to raise awareness about water and energy issues and lend a hand on farm maintenance. 

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