Zodiac Restructures Consumer Rebate Program to Support Dealers

To better support dealers across the country, Zodiac Pool Systems, Inc. has launched its new "Get Rewarded" rebate program for consumers who purchase Polaris- and Zodiac-branded automatic pool cleaners. This program, the largest consumer rebate program in the industry for automatic pool cleaners, according to Zodiac, will not only provide a strong incentive for pool owners to make more purchases throughout the 2013 pool season, but also drive sales for dealers while protecting margins and enhancing brand credibility.  

Under a tiered rebate schedule, Polaris and Zodiac customers will have the opportunity to earn a larger rebate based on higher net prices paid for suction, pressure or robotic cleaners. 

Qualifying cleaner models for the full in-season rebate include:  

Suction cleaners: 

Zodiac T5 Duo 

Zodiac MX8 

Pressure cleaners: 

Polaris 360 

Polaris 360 Black Max 

Polaris 380 

Polaris 3900 Sport 

Robotic cleaners: 

Polaris 9300 Sport / P93 

Polaris 9300xi Sport 

Polaris 9400 Sport / P94 

The tiered schedules will go into effect starting in late January at an off-season rebate level for select cleaners (Zodiac T5 Duo and MX8, Polaris 3900 Sport) through March 31, 2013. The full rebate program supporting in-season rebates will take effect from April 1 through Sept. 2, 2013, including the Labor Day holiday.  

According to Michelle Kenyon, vice president of marketing at Zodiac, the company is again taking a leadership position to support its retailers. "Zodiac invests millions of dollars each year in marketing and consumer rebates to drive a call-to-action and provide our dealers with promotional leverage throughout the year. Here again, we are leading the pool industry in being the first manufacturer to offer a tiered rebate structure that provides value for all consumers and equity for all dealers. We have received overwhelmingly positive feedback and support from the industry for this enhancement to an already very successful program." 

AQUA encourages discussion of this story in the comments section below.  

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