Superior Wellness Expands with New U.S. Headquarters in South Carolina

Superior Wellness, a UK-based global leader in hot tubs and wellness products, announced the establishment of its first U.S. operation in Orangeburg County, S.C. This $11.3 million investment marks a significant milestone in the company’s global expansion strategy, creating 35 new jobs and further strengthening its commitment to serving partners and customers across the United States.

Currently working with over 100 U.S. partners, Superior Wellness says it has quickly become the fastest-growing hot tub and wellness manufacturer in the world. With its innovative product lineup — including premium hot tubs, swim spas, and chill tubs — Superior Wellness is trusted by thousands of customers globally to enhance health and well-being.

Located at 106 Logistics Drive in Cameron, the newly acquired 75,000-square-foot facility will serve as the company’s U.S. headquarters. It will streamline warehousing and logistics, provide faster service to U.S. partners, and act as a hub for spare parts and accessories. Known as Superior HQ, this state-of-the-art facility, according to the company, will enable them to improve stock availability, reduce lead times, and better support its growing U.S. market. Operations are set to begin in December 2024.

Superior Wellness Managing Director Rob Carlin says, “This investment represents a significant milestone for Superior Wellness as we establish a strong foothold in the U.S. With the opening of Superior HQ in Cameron, South Carolina, we’re investing in the future of wellness while creating 35 new jobs for the local community. Our £8.9 million [$11.3 million] state-of-the-art facility will revolutionize our stock and logistics operations, ensuring faster service and greater support for our U.S. partners and customers. We’re thrilled to begin this exciting chapter and deepen our connection with the American market.”

Sales Director Gareth Ward adds, “Our expansion into South Carolina demonstrates our unwavering commitment to providing exceptional service and innovative products to our U.S. partners. Working with over 100 partners across the U.S., this facility allows us to better serve them with shorter lead times and improved availability of our award-winning products. We look forward to building stronger relationships and growing together with the Orangeburg community.”

Orangeburg County Council Chairman Johnnie Wright welcomes the company, and states, “Superior Wellness’ decision to bring their U.S. headquarters to Orangeburg County underscores the incredible momentum we’re seeing in our region. Their £8.9 million investment will create 35 good-paying jobs, benefiting local families and contributing to our community’s economic growth. We warmly welcome Superior Wellness and look forward to supporting their success.”

This strategic expansion underscores Superior Wellness’ dedication to innovation, quality, and customer satisfaction while strengthening its global presence as a leader in wellness and luxury lifestyle products.

Fast Facts:

• Superior Wellness is investing £8.9 million ($11.3 million) to establish its first U.S. operation.
• The investment will create 35 new jobs in Orangeburg County, S.C.
• The company already works with over 300 U.S. partners.
• Located at 106 Logistics Drive in Cameron, the 75,000-square-foot facility will serve as the U.S. headquarters.
• The operation will support distribution, warehousing, and spare parts management.
• Operations begin in December 2024.

For more information about Superior Wellness, visit www.superiorwellness.co.uk.