Tuff Coat Announces Major Brand Refresh

Tuff Coat Products Group

Tuff Coat is an easy-to-use, water-based, rubberized non-skid coating that provides optimal traction for pool decks, splash pads, locker rooms, commercial/industrial applications and much more. The company has made significant investments over the last six months to improve its technology, branding, product offering and support materials.

Starting this November, Tuff Coat will showcase a new branding package that includes a new logo, labels, updated literature, expanded product offering and redesigned website. Tuff Coat remains committed to providing its customers superior products along with an unparalleled customer support experience.

Tuff Coat’s new branding is fresh, clean and modern — better reflecting how the company is positioned today. While the company remains dedicated to serving its commercial customers, the new branding package is geared to appeal to the DIY community as well. Tuff Coat will continue to expand its product offering and offers all topcoat products in custom colors for orders of 50 gallons or more.

“We remain committed to the thousands of existing Tuff Coat customers that have come to know and love the product over the past 20 years," says MRT President Scott Townsend. "The addition of Tuff Coat to MRT’s portfolio of strong brands allows us to provide full service solutions to our waterpark, pool and splash pad customers. We believe in the Tuff Coat brand and are excited to grow the brand in a variety of market segments.”

The refreshed Tuff Coat website is the quickest resource to gain insight on the company's product data sheets, application guides, social media links, literature, color cards and pack shots.

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