Industry leaders have joined together to introduce the CYA Smart Alliance, a movement for better, healthier, sustainable, and chemically safe and consistent water care. Centered on the principle that pool water should be stable, simple to manage and healthier for swimmers and the environment, the CYA Smart Alliance provides pool and spa professionals the ability to join the alliance at cyasmart.org.
“Being CYA Smart is an opportunity for pool and spa professionals to simplify the delivery of care to pool owners,” says Steve Berens, CEO of Clear Comfort. “Clear Comfort is excited to promote leadership that leverages better care endorsed by a diverse set of industry players.”
Pool and spa professionals from across the industry are invited to join the CYA Smart Alliance and adopt a simpler, more complete water care approach. By adopting smarter methods, the alliance aims to significantly reduce overstabilization and the problems it brings. Thus, ending the cycle of chemical overtreatment leading to water and chemical waste and establishing a win for pool professionals, swimmers, health and the environment.
“The CYA Smart Alliance promotes the best practices for pool and spa water care and we are proud to be a part of this groundbreaking announcement,” Zdenek Kratky, VP of marketing, recreational water at Sigura says. “We are excited to see industry leaders agree on a positive direction to address the problems around overstabilization and help to simplify water care.”
By choosing to be CYA Smart members are pledging to adhere to the alliance’s four benefits that lead to the best pool and spa water quality. These benefits include:
- Better Water Care - With the proper levels of cyanuric acid, maintaining balance will not only be beneficial for swimmers but easier for pool service professionals as well.
- Sustainability - The right amount of CYA in the water enables proper residual levels with less draining and filling of the pool and spa.
- Healthier Water - The water will be resilient and able to keep up with bather loads for faster recovery and safer swimming.
- Chemically Safe and Consistent Water - A swimmer has lowered exposure to excessive chemicals and enjoys a safer swim experience when we avoid overstabilization.
“HASA believes our industry needs solid and clear consensus and leadership on the science and technology behind making water safe, clean and clear,” Chris Brink, president and CEO of HASA Inc. states. “We encourage everyone to join the CYA Smart movement, so that we can continue to make recreational water use safe, clean, accessible and as environmentally friendly as humanly achievable.”
There is no cost to become a CYA Smart member and join the effort to simplify and improve water care for customers and industry professionals. Members will gain access to free educational materials to support their proactive involvement. Members will be able to display the CYA Smart badge on their website and marketing materials to be recognized as a business committed to better water.
“By acting together we are driving this initiative at a record-setting pace. Orenda's long-standing education and messaging around proactive pool care will be amplified with the CYA Smart Alliance,” says Harold Evans, CEO of Orenda. “When cross-industry leaders align for the betterment of the industry, everyone rapidly benefits.”
To join the CYA Smart Alliance and learn more about the movement, visit cyasmart.org.
