Phoenix Announces Edward Price New VP of Sales & Marketing

Ed PriceEd PriceEd Price has been an integral part of the swimming industry since 1987, beginning his long-standing career for three years with Westbrook Pool Company and 25 years in his prior role at Imperial Pools, Inc., a distributor of swimming pools and related products. There he spearheaded sales and marketing initiatives designing and developing brands, products, and program strategies-launch to implementation, playing a key role in Imperial Pools’ distribution success. With broad experience as regional sales director for northern New England to national programs manager/director of business development, he is also credentialed with MBA and MSB Program degrees, plus serves as adjunct faculty for business courses, all with Husson University, Maine.

John Haase, president of Phoenix says, “Ed is an expert at creating diverse business networks, while managing joint ventures with leading industry manufacturers. His real and deep knowledge of consumers’ values and needs is what we believe drives business growth. Like being strapped to a rocket, hold on tight, as Ed is already fueling the stages for success of our team and our customers, with new market development. Join me in welcoming Ed in this new position!”

Phoenix Products Co. specializes as a niche manufacturer diversified into pool and spa, drinking water and health and beauty products, plus turnkey contract packaging.

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