Leisure Pools, one of the world’s largest composite fiberglass swimming pool manufacturers, announces the addition of Mike Massa as chief sales officer – senior vice president to propel their growth within the swimming pool marketplace.
Mike is charged with strategically driving the sales growth for the family of brands developing under the Leisure Pools umbrella. This includes the flagship Leisure Pools brand, the Imagine Pools label marketed in coordination with POOLCORP and the newest brand, AVIVA POOLS.
In addition, Mike assumes responsibility for the emerging automatic swimming pool covers business, Integra Pool Covers.
Mike is joining the team after serving as the vice president of sales at Hayward Pool Products, a global leader in residential and commercial swimming pool markets, and as the director of sales at Raynor Garage Doors, another global leader focused on residential and commercial door systems.
“Leisure Pools has invested our first 20 years building the composite fiberglass marketplace and we are now at that critical point where we believe we are ready to cross the chasm into exponential growth,” David Pain, co-founder and CEO of Leisure Pools explains. “Mike has led teams of salespeople, including as many as 90, but what impresses us most is that he has done this on a foundation of building long-term trust with partners like those within our dealer networks. This ability to foster universal growth on unique one-to-one customer service is central to our way of doing business and our vision of being the world’s No. 1 manufacturer of swimming pool products.”
Mike adds, “I am excited to be joining a company that not only shares my vision for customer service but is committed to driving long-term business growth. We are well positioned for success due to the benefits that composite fiberglass provides to our dealers and pool owners. With our ability to create a product within a factory-controlled environment, to deliver to a customer’s backyard on a designated day, and to install in as little as 48 to 72 hours, you can understand why the fiberglass pool category continues take a larger share of the new inground pool market. I am extremely excited about our ability to meet both consumer and dealer demands due to our wide variety of products, designs, distribution centers and talented people.”
Mike Massa is based out of the company’s headquarters located in Knoxville, Tenn.
