Len Gordon, a trusted name in the pool and spa industry for decades, has partnered with The Grit Game, the modern manufacturer's rep agency serving the swimming pool industry, to bring Len Gordon Smart PVC Fittings to pool builders, service companies, and commercial properties across the United States. Smart PVC Fittings are permanently labeled 2" PVC fittings, designed to end messy, confusing equipment pads for good.
What Are Smart PVC Fittings?
Every pool professional has seen it: a faded Sharpie mark, a peeling sticker, a handwritten label that washed away two summers ago. Smart PVC Fittings solve that problem at the source. Instead of marking the pipe after the fact, the identification is branded directly into the fitting itself. Skimmer, Pool Drain, Spa Drain, Spa Return, Pool Return: the label is part of the fitting, so it will not peel, smear, fade, or wash away in direct sunlight, rain, or wet equipment pad conditions.
The fittings are NSF approved, made in the USA, and manufactured in California, backed by Len Gordon's long-standing reputation in the pool and spa industry.
Built for Service Companies, HOAs, Hotels, and High-End Homes
For service companies, labeled plumbing means faster, clearer work. Any tech who walks up to the pad knows exactly what each line does, without guessing or tracing pipe.
That value multiplies on commercial properties. HOAs, hotels, and apartment communities often have multiple people touching the same equipment over time: in-house maintenance staff, outside service companies, new hires and managers. With Smart PVC Fittings, it does not matter who shows up for service. They will know what goes where.
For high-end residential builds, the fittings deliver something else entirely: a clean, intentional, finished look. The equipment pad is one of the few parts of the project a homeowner keeps seeing after the build is complete, and permanent labeling makes it read as professional from day one.
Custom Logo Fittings: Built-In Job Security
For builders and service companies doing volume, Len Gordon offers custom logo fittings molded with the company's own brand. Years down the road, when a home sells or a renovation comes up, the new owner looks at the equipment pad, sees the pool pro's logo built into the plumbing and knows exactly who to call. It is a permanent brand touchpoint on every job, and built-in job security for the company that installed it.
“Our partnership with The Grit Game gives us great optimism to get the proper awareness and education of our Smart PVC fittings to the public,” says August Bednar II, vice president of Len Gordon PVC. “Our fittings are already making waves in the industry and winning awards. With the help of The Grit Game, we hope that every pool in the future will use this smarter, simplified approach to pool pad plumbing.”
"We're very excited about this partnership with such a trusted name as Len Gordon. Some of the best innovations in this industry are the simple ones," says Laci Davis, co-founder and CEO of The Grit Game. "Smart PVC Fittings are exactly that: simple, effective and honestly brilliant. Every swimming pool professional who wants to stand out in the details should be putting these on every one of their equipment pads. The pros who win long term are the ones who sweat the small stuff, and this is small stuff that customers actually see and potentially get you recurring business."
A Modern Rep Partnership
The Grit Game is redefining what a manufacturer's rep agency can be. Alongside traditional outside representation and hands-on product support, The Grit Game helps swimming pool professionals build and update their websites, grow their online presence, run smarter Google and Meta ads and stay connected to the latest innovations in the industry. Len Gordon Smart PVC Fittings fit that mission perfectly: a practical product that makes pool pros look better, work smarter and get remembered.
