Last month, Pool Corporation, one of the world's largest wholesale distributor of swimming pool and related backyard products, hosted the 15th annual POOLCORP Retail Summit in Houston, Texas, bringing together more than 1,500 pool professionals and vendors for the industry’s only retail-focused event and tradeshow. The Summit marked a pivotal moment for POOLCORP and its vendors, with the introduction of exclusive products and strategic initiatives designed to support independent pool retailers and drive growth in the 2026 season.
Summit programming kicked off with a high-energy general session led by the POOLCORP leadership team, spotlighting several new product and program launches, including:
- The Regal® Royal TreatmentTM and E-Z Clor® Gold StandardTM chemical systems elevated pool care routines, delivering superior water clarity and comfort that simplifies the overall pool maintenance experience for both DIY pool owners and service pros alike.
- The breakthrough SuperPro® XTREME Filter – which is one of the most innovative pool filtration products on the market, takes a single-element solution that can operate at the same performance level as a quad filter.
- New, exclusive vendor partnerships with Aiper and Moov, reinforcing POOLCORP’s commitment to bringing innovative, differentiated solutions to independent pool retailers.
Building on the momentum, POOLCORP highlighted its continued investment in retailer success through technology, marketing and sales support. The company’s newly established Retail Solutions Team led a robust training curriculum with focused classes on retail branding and advanced selling strategies. In addition, retailer-only Peer-to-Peer Discussions created a candid, interactive forum for independent business owners to exchange ideas and real-world experiences– underscoring the collaborative spirit that makes this industry event unique.
“Our focus continues to center around delivering tangible value for our retail customers by helping them enhance their product portfolio, in-store experience, and supporting their profitability throughout the season,” said Jonathan Pechon, vice president of supply chain and operations at POOLCORP. “By leaning into our deep relationships with the industry’s most trusted and leading suppliers, we’re able to create exclusive opportunities that help retailers improve in-season margins and compete more effectively in their local markets.”
In addition to industry updates and product innovation, the Summit also highlighted technology solutions designed to streamline retail operations and support long-term growth. POOLCORP introduced a next-generation POOL360.com ordering experience, offering flexible shipment, delivery and pick up options for its nationwide inventory network along with real-time order tracking.
The 2026 Retail Summit underscored the power and potential of independent pool retailers and the innovation shaping the industry’s future. Those who missed the event can view key moments by watching POOLCORP's Summit highlight reel.
For more information about POOLCORP’s retail programs, or to attend next year’s Summit, retailers are encouraged to contact their local POOLCORP Sales Center or visit POOLCORP.com to find the location nearest them.
