The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub and spa industry, is proud to announce the official launch of ProAdvantage by PHTA. Developed in partnership with HUB International, ProAdvantage provides PHTA members—ranging from large-scale enterprises to small businesses—access to high-quality benefits and Property & Casualty (P&C) insurance solutions.
ProAdvantage by PHTA was designed to address a critical need in the industry: providing viable, affordable healthcare for the employees of builders, service companies and retail establishments, regardless of their size. By leveraging the collective strength of the association, HUB International, BBSI, and carrier partners including Aetna and The Hartford, members can now offer their employees competitive benefits packages that were previously too difficult and costly for smaller firms to secure.
“Our members are the backbone of the aquatics industry, and their greatest asset is their people,” says Sabeena Hickman, CAE, president and CEO of PHTA. “This program is a game-changer. By combining companies into a larger insurance pool, PHTA is able to help members increase their collective health, improve industry retention rates and safeguard their businesses. Whether you are a large builder with hundreds of staff or a service professional working as a team of one, you now have access to healthcare and business protection that is specifically tailored to the unique risks and needs of our industry.”
Fortune 500-Level Employee Benefits Include Support for HR, Payroll and Compliance
Through HUB International and partner BBSI, PHTA members will have access to solutions to recruit and retain the most talented employees in the industry. The full suite of services include:
- Access to corporate benefits for businesses of any size
- Comprehensive medical, dental, vision, life, disability, accident and critical illness coverage available in all 50 states
- Assistance with payroll, job costing, PTO tracking and OSHA regulations
- Compliance support inclusive of hiring and termination, employee handbooks and performance management
- Coverage provided by carrier partners such as Aetna, Kaiser and Blue Cross Blue Shield
Tailored Property & Casualty (P&C) Protection
In addition to healthcare, PHTA has partnered through HUB International with The Hartford to deliver a custom-designed P&C package. This program covers core lines such as commercial general, product and contractual liability, umbrella coverage, workers’ compensation and commercial auto. Notably, it includes industry-specific endorsements such as:
- Pool Pop-up Coverage for fiberglass and vinyl liners.
- Installation Floaters to protect equipment before it is installed.
- VGB Act Inspection E&O, diving board/slide coverage, and Contractor’s Limited Pollution coverage.
Industry-Specific Expertise
By working with HUB International, PHTA members gain a trusted insurance partner who understands the pool and hot tub industry. The program includes dedicated underwriters, risk management support to help reduce workplace injuries, and 24/7 online claims reporting.
PHTA members can learn more about these exclusive benefits and begin the quote process by visiting the ProAdvantage by PHTA landing page at phta.org/ProAdvantage or by contacting Jeff Henriksen, PHTA vice president of industry affairs & Research, at [email protected] or 703-838-0083, ext. 148.
