American Fire Products, a leading U.S. manufacturer of premium fire glass, fire features, and outdoor fire solutions, has officially partnered with The Grit Game, one of the fastest-growing and most respected manufacturer representative firms in the pool, spa, outdoor living and backyard leisure industries.
“This partnership fills a major gap for us,” says Matt Doll, CEO and founder of American Fire Products. “Grit Game gives American Fire Products a strong, knowledgeable sales presence in markets we’ve historically under-served. Their team’s credibility and reach make this a powerful step forward as we expand nationally.”
Through this partnership, The Grit Game will now represent American Fire Products across the Midwest, Northeast, Southeast, South Central, and Florida, expanding the brand’s reach while strengthening education, specification support and dealer engagement throughout these markets.
More About American Fire Products
American Fire Products is a U.S.-based manufacturer specializing in high-quality fire glass, fire pit components, burners, and outdoor fire features designed for residential and commercial applications. Known for its commitment to safety, performance, design, and customer support, American Fire Products serves pool builders, landscape designers, architects, and outdoor living professionals nationwide.
With an emphasis on American-made materials, consistent quality control, and reliable lead times, American Fire Products has become a trusted source for builders seeking durable, visually striking fire solutions that integrate seamlessly into pools, patios, and outdoor environments. Their products are engineered to meet modern safety standards while delivering the aesthetic impact today’s homeowners expect.
American Fire Products stands out for its wide selection, dependable supply chain, and ability to support both custom installations and scalable outdoor living projects.
More About The Grit Game
The Grit Game is an award winning manufacturer representative firm specializing exclusively in the pool, spa, and backyard leisure industries. With a growing footprint across the United States and Canada, The Grit Game combines experienced field sales representation with education, training, marketing strategy, and market intelligence.
Unlike traditional rep firms, The Grit Game operates as a full growth partner to manufacturers — supporting not only sales, but also brand positioning, dealer education, trade show execution, and long-term market development. The company is widely recognized for its hands-on approach, deep industry relationships, and ability to translate product value into real-world adoption.
The Grit Game represents a curated portfolio of non-competing, best-in-class manufacturers and is known for aligning with brands that prioritize quality, integrity, and long-term growth.
A Strategic Alignment for the Outdoor Living Market
This partnership brings together American Fire Products’ manufacturing excellence and The Grit Game’s market expertise, creating a strong foundation for expanded dealer support, increased brand visibility, and accelerated growth in key regions.
“This partnership reflects a shared commitment to quality, education, and long-term brand development,” says Laci Davis, CEO of The Grit Game. “American Fire Products brings a strong, trusted product offering to the outdoor living category, and we’re excited to support their growth across multiple regions.”
Together, the two companies aim to elevate standards within the outdoor living and fire feature category — making it easier for professionals to design, sell, and install safe, high-quality fire solutions that enhance outdoor environments. Both companies see this collaboration as a long-term investment in market leadership, customer success, and industry advancement.
