AquaStar Pool Products, Inc. announces a key internal promotion and the addition of three new director-level employees to its growing team. These four individuals bring a diverse offering of talent and experience, both industry and external, to the organization. "I’m really excited about the expansion of our corporate team and know that this group will be making waves in the swimming pool industry for years to come," says Olaf Mjelde, president and founder of AquaStar Pool Products. "Our team is ready for the challenge of serving in these unprecedented times within the swimming pool and spa industry."
New Chief Operating Officer
Todd Pieri was named chief operating officer of AquaStar in April. Todd has been with the organization for over 10 years, holding multiple roles that have helped to greatly expand AquaStar’s presence in the market. He also brings a prior knowledge of the distribution side of the business to this promotion. Previously vice president of sales, Todd oversaw the field sales team activities and managed key customer relationships. “Todd has been an integral part of our company’s explosive growth over the past decade,” says Mjelde. “His knowledge of our business and customers, as well as his commitment to the team, is unparalleled.”
New Director of Sourcing & Strategic Planning
Ryan Faerber joined AquaStar as the company’s new director of sourcing and strategic planning. He has over 15 years of experience in a variety of industries, including consumer products, retail, private equity and manufacturing. Ryan brings a wealth of knowledge in analytics, consumer products and sourcing activities. Most recently holding a senior position at Harbor Freight Tools with extensive international work experience, Ryan earned his MBA in Finance from the Wharton School of Business and is fluent in both Cantonese and Mandarin Chinese.
New Director of Engineering
Jim Ange joins the AquaStar team as the company’s new director of engineering. As the owner of an engineering consulting company, Jim worked 
Jamie Novak
New Director of Branding & Communications
Jamie Novak is the newest member of the AquaStar team, joining in May as the director of branding and communications. With over 16 years in the pool industry, Jamie will act as a brand ambassador relying on her experience with brand management, customer relationships and communications. Previously with Natural Chemistry (a division of Kik Consumer Products and BioLab), Jamie recently earned her MBA from Johns Hopkins Carey Business School with concentrations in Leading Organizations and Marketing.
