The Industry Showcase 2021

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While it seemed that much of our world came to a staggering halt this year, the pool and spa industry saw huge growth and brought tens of thousands of new customers into the leisure aquatic lifestyle.

The onset of the pandemic had consumers stuck at home in search of ways to invest in the "staycation" potential of their own yards. This spark propelled pool and hot tub sales forward, sending manufacturers and retailers spinning to keep up with unprecedented sales.

However, the same pandemic that drove sales to new heights drove many trade shows to close their doors or convert to a virtual format. And as we prepare for 2021, their crucial mission is more important than ever β€” that is, to communicate and connect.

In the Industry Showcase 2021, AQUA has created a new space to do just that. We're excited to offer a hub of content from pool and spa manufacturers across the country. It is a space for manufacturers to list new products, share company news and offer insight about their plans for the upcoming year.

We powered through 2020 with strength and success, and we have every reason to believe 2021 will be just as spectacular for pools and spas. On the following pages, get equipped with the industry's current happenings and get excited about what's to come.

 


 

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Pentair
pentair.com | (800) 831-7133

Layering sanitation tools maximizes pool enjoyment. ChemCheck Water Quality Monitoring System helps by monitoring pH, sanitizer performance and temperature, displaying status and alerts in real time so pool owners can catch water quality changes before they become problems. ChemCheck works through the Pentair Home App, providing convenience and peace of mind.

Homeowners are turning to their backyards more than ever as waterparks and other typically crowded recreational facilities close or greatly limit access and crowd size. People are redirecting their travel budgets to home and pool improvements. Pentair continues to offer the innovative and reliable products needed to keep pool and spa water sparkling clean and ready to enjoy.

Also, Pentair recently acquired A&A Manufacturing, a leading developer of innovative, time-saving and eco-conscious solutions for pool cleaning and circulation. The addition of A&A Manufacturing's automatic circulation and self-cleaning systems, purification solutions and water features further expands Pentair's pool and spa equipment offerings.

Pentair will continue to educate the industry on the impact of the new Department of Energy regulations for pool pump efficiency, which will go into effect in July of 2021. All pumps manufactured or imported for use in the U.S. starting July 19, 2021 will need to meet the new standards. Most single-speed pumps on the market today will become obsolete.

 


 

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PLEATCO
pleatco.com | (800) 886-5160

Pleatco continues to push the boundaries of filtration technology with the Pleatco Advanced Ultra, band-less filter cartridges driven by the revolutionary patent-pending technology of Pleatco Pure Pleat. Pure Pleat is a new feature that keeps the pleats of the cartridge rigid and evenly spaced to enhance flow dynamics and optimize performance. The flow is systematically distributed by evenly spaced rigid pleats with no bunching up, using the maximum available filtration fabric. Additionally, Pleatco Advanced Ultra delivers ultra long cycle times, requiring less maintenance than competitive cartridges.

 


 

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CMP
c-m-p.com | (800) 733-9060

CMP is announcing two new models for its industry-leading DEL AOP product line. Design updates make AOP technology readily available and easier to implement for service professionals. Updated systems are simple to install, operate and service. Next-Gen AOP from CMP can lower overall chemical use to help beat chlorine stockouts.

CMP is very excited about 2021. In preparation for what's expected to be one of the most epic pool seasons this industry has ever seen, CMP is making key changes in production and supply. This will help the company adjust to market demand and improve overall functionality in operations. CMP is continually improving its process to serve the industry more efficiently.

On the production and warehouse levels, CMP is going above and beyond to add capacity and personnel. It is "pushing all the levers" to max out production and meet demand. In addition to ramping up production, it is working proactively by improving warehouse processes and identifying bottlenecks. CMP is adding shipping stations, optimizing storage capacity and shelf space. Top to bottom, CMP is making improvements at every level to support industry growth.

There has been increasing demand for pool and spa products, as well as supply challenges for the whole industry due to COVID. The company is working closely to identify reputable secondary and tertiary component makers to broaden its supply chain and develop multiple backups. This will keep the company up and running as industry demand expands.

Since CMP acquired DEL Ozone and other sanitizer makers, it's been the company's desire to take the next leap in making advanced technology accessible to everyone in the industry. CMP believes it has made that possible with its new AOP products and is very excited about the future of pool and spa water disinfection.

In 2021, CMP will continue its laser-focus on advancing pool and spa water sanitizer technologies along with continued improvements in supply chain, production and operations. Implementing more tools and resources to support pool professionals is also a top priority at CMP. The company remains committed to offering innovative product solutions to industry professionals.

 


 

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Hayward Pool Products
hayward.com | (888) HAYWARD

HydraPure from Hayward combines UV, ozone and hydroxyl radicals. Together, these three sanitizers destroy chlorine-resistant microorganisms.

HydraPure works with chlorination systems, reducing chlorine demand by 60% while creating incredibly clean, crystal-clear pool water. This product features an intelligent, all-in-one design perfect for new or existing pools.

2021 is going to be a massive year for sanitization, especially for Hayward. The COVID situation has elevated consumer demand for salt pools to unprecedented levels, and this is expected to increase further next year. As the top salt brand, the company says Hayward AquaRite is in hot demand worldwide.

Next season will see the arrival of key new Hayward sanitization systems, including the next generation AquaRite S3 Series featuring built-in pool control. To compliment its market-leading salt line, Hayward is also introducing HydraPure: an affordable, all-in-one solution combining UV, ozone and hydroxyl radicals.

 


 

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Latham Pool Products
lathampool.com | (800) 833-3800

With product demand at historical highs, Latham was able to create over 650 new jobs across its various facilities, including positions in production, customer service, marketing and more.

Latham Pool Products is, according to the company, the largest manufacturer of fabricated pools in the industry. In 2021, Latham will celebrate its 65th anniversary of being The Pool Company.

 


 

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Lyon Financial
lyonfinancial.net | (877) 754-5966

Since 1979, Lyon Financial has worked as a specialist in pool financing solutions. The company offers terms up to 20 years, no consulting fees, no prepayment penalties, no dealer fees and low, fixed rates. "We are your partner for making backyard dreams come true."

  • Now offering options for scores of 640 and higher
  • Loan amounts up to $100,000 available
  • Terms up to 20 years available
  • No consulting fees
  • No down payment required
  • No minimum annual salary requirements

In 2021, Lyon Financial is excited to roll out an online portal for its valued dealer partners. This portal will put resources literally at their fingertips, making it even easier to offer their customers financing options. Through the portal, its partners will be able to log in and view its shared customers, project statuses and more. As always, the company will continue to work to bring additional aggressive lending options to the table to increase your customers' buying power.

 


 

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Tara Liners & Safety Covers
taraliners.com | (866) 725-8272

Tara will soon offer a new tool that makes choosing a liner pattern much easier for pool owners. The new pool visualization tool guides homeowners from inspiration to realization. The simple, interactive format lets pool owners see how each liner pattern looks in the water and in various conditions.

Tara is proud to announce that it has recently opened a brand new manufacturing facility this year. The new 60,000 sq. ft., energy-efficient building is primarily dedicated to safety cover production. In addition to increased capacity for production and inventory, the company also added new state-of-the-art equipment for both safety cover and liner production. This expansion will give Tara the ability to provide its customers with faster lead times and more efficient production.

Tara has a number of exciting new changes coming for 2021. It has a new line of patterns inspired by contemporary pool trends. These patterns incorporate fresh new colors and textures not found in traditional patterns. To go along with this fresh new pattern collection, Tara is creating a new branding for the entire company. It has plans to expand its product line beyond vinyl liners and safety covers, and this new branding will help encompass a broad range of offerings.

 


 

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SPECK PUMPS-POOL PRODUCTS
usa.speck-pumps.com | (800) 233-8538

The BADU Pro is a drop-in replacement design for the Hayward Super Pump and Pentair SuperFlo pumps. The pump is easily serviceable with a 4-bolt design and handle for carrying. It also comes with the company's patented lock ring that incorporates handles. These handles provide the user with a convenient way to easily remove the lid without needing tools. The BADU Pro is available with the following motors: Single-speed or two-speed motors (0.75 to 3.5 HP) and variable speed motors (1.1 THP, 1.65 THP and 2.7 THP).

 


 

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Jandy, A brand of Fluidra
fluidrausa.com | (800) 822-7933

Fluidra has updated its high-performance ePump with an advanced new motor, engineered to enhance power and efficiency and make installation and maintenance easier for pool professionals. The Jandy ePump is designed to save electrical costs while providing peaceful operation with "Quiet Pump" technology. Equipped with a large-capacity smooth surface basket for reduced maintenance, the ePump also offers greater flexibility with pool pad setup by providing a variety of installation possibilities. Available in 2.2 and 2.7 THP models, the ePump includes a RS485 Quick Connect port for faster installation and service and is powered by an auto-sensing dual voltage variable-speed motor.

 


 

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The Cover Company
coverlon.com | (908) 707-1122

The Cover Company provides high-quality safety covers with heavy-duty springs and "E-Z adjust" locking pieces for quick installation. For extra durability, the Cover Company uses Tenara thread made by Gortex in high-stress points. Tough-to-fit water features, including waterfalls, walls and other obstacles are handled with ease. The Cover Company asks that builders looking for a quote fax or email a drawing.

 


 

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S.R. Smith
srsmith.com | (800) 824-4387

A great revenue generator in the off-season. Are your customer's pools going dark? Update fading fiber optic lighting to vibrant LED with the PT-6001 or PT-6002 Fiber to LED Conversion Kits, says S.R. Smith. This high-value upgrade uses existing conduit, which helps you save time and money.

S.R. Smith sees improved production and delivery capabilities in 2021 with its new flagship 160,000 sq. ft. production facility located in Orlinda, Tenn. This new facility offers increased production, storage and shipping capacity that will bolster its 2021 customer delivery capabilities.

In spite of the current COVID challenges, the S.R. Smith new product pipeline remains strong. For the 2021 season, S.R. Smith will be launching two new in-pool furniture products: a new Destination Series Rocking Lounge Chair and a new line of rotomolded loungers dubbed the R-Series. Plus, two new lighting products. The first is the newest addition to its award-winning Mod-Lite family called the Mod-Lite MultiWhite β€” a white light offering three distinct shades of white in a single unit. Additionally, the company will be launching the kelo XL, which is its first large-format LED light. Rounding out the 2021 additions will be the new 66-inch Sentry Life Guard Chair, which can be used in both freestanding and deck mount applications. All new products will be available for order in November and will begin shipping in 2021.

 


 

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RB Pool & Spa Software
rbpoolandspa.com | (866) 933-9099

New RB Smart Pay makes payments easy and more profitable by combining software and payment systems together into a single solution. Now software, payment and terminals are all in one place β€” no more guesswork on who to call or what to do next. No more mistakes caused by "double entry" and payments can be taken anywhere with Wi-Fi hardware.

RB Pool & Spa has big plans for 2021 including a new RB website, new API integrations, new vendor integrations with Watkins, IPG and UAG β€” which integrates with the UAG newly released website. RB has streamlined its processes to quickly assess, install and train pool and spa businesses that want to install the RB Pool & Spa Software before the 2021 season. Reservations are being taken now to book an installation date.

 


 

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Bullfrog Spas
bullfrogspas.com/dealerships | (801) 565-8111

The M Series premium spa line by Bullfrog Spas offers simple intuitive functionality, gorgeous aesthetics and versatile layouts to accommodate every individual and family, the company says. Each of three stunning models β€” M9, M8 or M7 β€” provides an unmatched spa experience. M Series premium spas are the ultimate way to enjoy a peaceful body, peaceful mind and peaceful home.

 


 

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King Technology
frogproducts.com | (800) 222-0169

FROG @ease is a breakthrough sanitizing system for hot tubs that uses minerals and a unique self-regulating chlorine. The result is cleaner, clearer and softer water that's easier to take care of. Users benefit from up to 75% less chlorine, shocking only once a month and no cyanuric acid that can lead to problems. FROG @ease is found built-in on many spa brands and is available as a floater for all hot tubs. Consumers return for their replacement cartridges regularly and provide three times the profit of dichlor, which helps build after-market business, the company says. Learn more at www.frogatease.com.

In 2021, FROG turns 25. The company is celebrating 25 years of innovation with gratitude for all who have been a part of FROG over the years. Join the company in its Circle of Celebration at frog25.com.

 


 

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Z Poolform
concretecountertopsolutions.com | (570) 587-3799

Z Poolform is now available for use with four major Auto Cover Tracks including Cover-Star, APC, Cover-Pools and Aquamatic. Z Poolform is also available for use with Radiant Pools Universal Base. Industry professionals can visit the company's website for more information.

In 2021, Z Poolform will continue adding more SKUs to the Z Poolform line to extend its compatibility to even more pool manufacturers.

 


 

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Natural Chemistry
naturalchemistry.com | (800) 753-1233

Natural Chemistry is pleased to now offer its Spa Phosphate Remover to help protect spa equipment from the damaging effects of calcium phosphate scale. This product can be used to quickly reduce existing high levels of phosphate, or it can be used as a weekly treatment to maintain low levels of phosphate in spa water. This product is designed to help spa owners and service pros reduce the grit, grime and maintenance challenges of calcium phosphate scale. Natural Chemistry's Spa Phosphate Remover also works great in hot tubs with salt systems.

NC Brands is excited to offer some exciting new tools for the pool professional. With the influx of new water and inexperienced pool owners on the rise, education will become more important than ever in 2021. That's why NC is launching not one, but two educational platforms for the 2021 training season:

The first is a live training option with the company's education manager that is available for use now. Interested pool pros can simply visit the brand new Pro Series Pool website (https://proseriespool.com/) and select "Schedule Training" to choose a date that works for you and your team. Be sure to include as much information as possible about the topics you'd like to discuss, and NC's training manager will customize the content for your needs. The company also asks that you include your city and state, so it can invite your local NC representative to attend if their schedule permits. Once you submit your request, you will automatically be sent a Zoom link for the training with an option to add it to your calendar. It's as simple as that. Take advantage of the education manager's 19 years of chemical experience to address problematic pools, or discuss the best program for your service route or retail offerings.

NC is also launching 10 pre-recorded dealer training modules by January 2021. The content will range from enzymes to phosphate removal to hot topics in the industry such as staining and scaling or LSI. These modules will even offer an introductory-level basic water care module, perfect for training seasonal new hires. The modules are quick-hitting, ranging from around 10-20 minutes each and containing a 10 question quiz at the end. With a score of 80% or higher, attendees will receive a certificate of completion that can be displayed in retail stores or service shops. Stay tuned for more information on this exciting new opportunity coming in January.

 


 

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Unicel
unicelfilters.com | (800) 345-6650

Unicel offers a full line of replacement filter elements and DE grids made to exact OEM specifications. They include replacement pleated elements for all makes of pool and spa cartridge filter systems, replacement rectangular DE grids (center port, top port and offset top port) and replacement vertical DE grids for both up-flow and down-flow filter systems.

 


 

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Dundalk LeisureCraft
dundalkleisurecraft.com | (888) 923-9813

The Pure Cube PU570 Indoor Sauna is a stunning design that features a full glass door between the large window panels on the front wall. Revamp your indoor space with optional semi-privacy panels that still feature the double-pane tempered glass with a fixed cedar grill on the outside. The Pure Cube PU570 Indoor Sauna is an oasis to wholeheartedly enjoy the end of each day with loved ones.

The Pure Cube Collection by Dundalk LeisureCraft is available to brick-and-mortar retailers only. Talk to your sales rep about this exciting opportunity.

Dundalk LeisureCraft will have increased production capacity by February 2021 to shorten lead times on the Pure Cube Collection. It will also introduce two new models in this collection, one with a built-in outdoor shower.

 


 

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Nordic Hot Tubs
nordichottubs.com | (616) 940-4036

Nordic's All-In 110V line makes selling and owning a hot tub easier than ever before, the company says. This line of six Plug-N-Play models doesn't sacrifice any of the water therapy features Nordic is known for, but cuts down on install and start-up time. All the perks, with less hassle.

Production has been steadily increasing for the past few weeks, meaning more hot tubs are being made every day. With a second shift now up and running, the team is working hard to fulfill orders and get tubs out the door as fast as possible while maintaining Nordic's high-quality standards.

In the upcoming year, the company plans to continue expanding the Nordic team and increase its overall production.

 


 

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Valterra Products / Blue Devil
valterra.com/pool-spa-products | (800) 806-6159

The King-Fin Wall Brush by Blue Devil has 10 times the scrubbing force of a regular wall brush, the company says. The brush's dual action gives users the same force on the forward and backward stroke. It's so easy you can use one hand and brush a pool in half the time and effort. Available with poly bristles, nylon bristles and combo nylon/stainless steel bristles. This product comes with a one-year warranty.

 


 

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N. Jonas
njonas.com | (800) 523-6533

"You name it, we label it," says N. Jonas. "Your customers know you, and your name is the one they trust." N. Jonas offers artwork at no charge as well as offer pricing for fast-turn profits β€” the company is committed to making sure its prices are always the best. Any order placed before 11 a.m. will be shipped the same day.

When it comes to private labeling, N. Jonas says no one has more experience β€” the company has more than 70 years which, according to the company, has made it the largest private labeler in the pool chemical industry. "We supply companies across the country with top-quality products in attractive packaging that sells."

 


 

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Automatic Pool Covers
apc-mfg.com | (800) 878-5789

Automatic Pool Covers is pleased to now offer Invis-A-Rope on all of its automatic pool covers. Unlike the industry's white and multi-colored ropes, the powerful Invis-A-Rope is made from shadow gray fibers that blend and hide inside its low-profile track, the company says. Consumers cannot see the rope from as close as 4 ft. away, making it 10 times less visible than competitor's ropes.

Invis-A-Rope comes with a five-year warranty when purchased with the new system.

Automatic Pool Covers has integrated SmartMotion technology into all of its new pool cover systems. SmartMotion patented technology includes forward, reverse and water-load sensing damage control that senses when the cover is open or closed and immediately shuts off power to the motor to prevent mechanical damage. SmartMotion is integral to new pool construction and allows Automatic Pool Covers to provide a five-year warranty on ropes for its covers when purchased as a new system. This product is available with specific systems for vinyl-liner and fiberglass pools and is made in the U.S.

2021 will bring new innovations to help pool professionals install and sell automatic pool covers.

 


 

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LaMotte Company
lamotte.com/pool | (800) 344-3100

The new waterproof Bluetooth ColorQ 2x PRO 7 pool and spa professional photometer directly measures free chlorine (DPD), total chlorine (DPD), bromine (DPD), pH, alkalinity, calcium hardness and cyanuric acid directly on a digital display. The ColorQ 2x eliminates the need to visually determine slight color variations using an innovative, dual-optic design with wider path length.

LaMotte is very excited about the launch of its WaterLink Solutions Home app. The app offers pool and spa owners the ability to connect with their local retailer using the WaterLink Solutions Pro water analysis program. This allows homeowners to stay in touch with their local pool and spa professional. When connected to a Pro account, users can utilize the treatment profiles and chemicals from their local pool and spa professional, receiving treatment recommendations based on chemicals sold at their local retailer. The Home app is able to receive test results from the new ColorQ 2x photometer through Bluetooth and photo-scan the company's Insta-Test strips. Pro users can monitor home user testing in real time.

LaMotte plans to move to an all web-based water analysis program by offering WaterLink Solutions Pro and DataMate Web in 2021.

 


 

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Aqua Creek Products
aquacreek.com | (888) 687-3552

The Mighty features an adjustable-height seat pole allowing 4 inches of additional adjustment in 2-inch increments. This series provides versatility and accessibility solutions with greater water drafts and a setback of up to 44 inches. In addition, it can rotate 360 degrees in either direction. Available in your choice of colors: standard white, gray or tan. Color options for seat and footrest are standard blue, white, gray and tan. The Mighty can also be purchased with a solar charging station to help extend the life of your battery.

Aqua Creek Products has been manufacturing high-quality aquatic access equipment since 2002. With decades of combined experience, the company's staff is dedicated to helping you find the right solution to your pool and spa access needs. The small, American-based company is well-known for industry-preferred products, superior warranties and outstanding customer service, the company says. Aqua Creek strives to bring affordable, reliable access to everyone. The company currently offers several pool and spa lifts, allowing for a wide variety of access solutions.

Aqua Creek is really excited for some of its new product releases coming in the next year. Keep your eyes out for brand new, innovative lift selections.

 


 

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Magic Plastics
magicplastics.com | (800) 369-0303

Magic Plastics' CR2 valve is manufactured with a heat-resistant CPVC body. The CR2 is completely corrosion-resistant, making it the ultimate solution for protecting expensive heat exchangers from the potential damage of inline chlorinators while also maintaining a full-flow circulation system. The spring-loaded gate assures full flow with no cavitation and a positive water seal when in the closed position.

Magics Plastics offers valves, fittings and custom injection molding. Proudly serving the pool and spa industry since 1985.

The company is looking forward to the new year, getting back to seeing its customers, attending trade shows and hopefully returning to a sense of normalcy.

 


 

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HFS
hfsfin.com | (877) 255-1730

HFS is now offering 20-year loans and is proud to be the "preferred financing partner of thousands of home improvement contractors nationwide."

The company is growing contractors' businesses by offering their customers great loan programs and 100% funded loans with no stage funding, enabling you to get paid on your terms.

Join HFS and start offering your customers the best financing on the market, the company says.

"Are you tired of stage funded loans and having to submit pictures of the project and certificates of completion? If so, learn more about offering HFS to your customers at hfsfin.com."

 


 

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inSPAration
inSPAration.com | (800) 882-0037

Just Soft Spa is a fragrance-free water moisturizer now enhanced with Hyaluronic Acid. Hyaluronic Acid is a natural product the body produces that helps retain moisture in the skin. This new enhanced blend boosts the effects of the moisturizers and extracts for a true therapeutic soaking experience. This Rx formulation softens both skin and hair as you soak. It is the perfect addition to your favorite inSPAration liquid, SpaBomb and crystals, or it can be used on its own as a fragrance-free water moisturizer. With just 3 ounces it will treat a 500-gallon spa for three to five days.

 


 

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Homestead Structures
homesteadstructures.com | (877) 272-7252

The Avalon Pool House makes the perfect poolside accessory. An easily customized pool house and pavilion combo, the Avalon is perfect for outdoor entertaining with all the comforts of home. Add a bar, kitchen, bathroom or whatever a homeowner needs for poolside fun.

Homestead Structures says that it is just blown away by the huge interest this year in outdoor living spaces. The company loves working side-by-side with pool builders to design the perfect shade structure to go with their pool designs.

The company is excited to be designing three to four new pool house and pavilion models to launch in 2021, giving its clients even more design options to choose from.

 


 

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Aladdin Equipment Company
aladdin1950.com | (800) 854-2466

What makes a GO-KIT original? The Magic Lube. Made in the U.S., Aladdin is one of the first replacement part companies for the pool and spa industry, the company says. The GO-KIT is an original Aladdin kit that provides all the necessary replacement parts for your pump. The GO-KIT is the only pump kit on the market made with Magic Lube.

Aladdin manufactures in the U.S. and is committed to remaining focused on the continuous improvement and supply of quality products to its valued customers.

Early Buy is available for the 2021 season. The company's catalog is available online with a searchable cross-reference.

 


 

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PHTA/Genesis
genesisuniversity.org | (703) 838-0083

Genesis is the most comprehensive technical education in the industry. By focusing on best practices, code compliance and real-life examples, the company educates to elevate you and your business. Accredited by IACET, Genesis maintains the highest level of educational management practices in the pool and spa industry for you. Register now and join Genesis Education at these upcoming events.

Genesis is offering multiple courses, virtually. It is providing students the opportunity to manage their business and operations during the day and obtain Genesis education in the evenings. Visit http://genesis3.com/schedule-genesis-virtual-course-offerings-2020.html for a complete listing.

Watch for additional Genesis educational offerings in early 2021.

 


 

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Thursday Pools
thursdaypool.com | (877) 929-7665

Thursday Pools is pleased to introduce the patent-pending Double-O7 Skimmer, designed to accommodate the angled fiberglass pool wall, reduce installation errors and optimize the pool water level. Dealers will find the simple 8-inch hole cut makes for an easier installation overall.

The company finished its second facility expansion that added 40,000 sq. ft. to its manufacturing plant. Thursday Pools has also doubled its loading area and now has 12 acres of dedicated pool storage.

In 2021, the company will be working on its third major expansion, bringing Thursday Pools to a 150,000 sq. ft. facility on 100 acres of land.

 


 

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Cover Pools
coverpools.com | (800) 447-2838

Create a more seamless pool design with the versatile T4 Versa Automatic Pool Cover System, requiring only a 14-inch motor side box length. This product is available for use with cutting-edge stainless steel cable or the company's durable Ultimate rope for pools up to 50-feet long. Learn more at CoverPools.com/T4.

Cover Pools is excited about the recent expansion of its exclusive T4 line of automatic pool covers. The T4 Versa and T4 Spa feature stainless steel cables and a space-saving offset motor design, so you can maintain the sleek lines of your pool without the increased expense of larger coping.

The company says it will continue to be the industry's most innovative automatic pool cover manufacturer with quick order turnaround and experienced customer service.

 


 

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Core Covers
corecovers.com | (855) 763-7450

Core Covers has expanded its offering of WeatherShield Fabric to meet the explosive demand for this new modern spa cover. WeatherShield is now available in five colors, providing a lighter, stronger, environmentally-friendly solution to vinyl spa covers.

Core Covers has expanded capacity by 50% and is quickly returning to normal lead times. Core will continue to make the investments needed to supply the industry with the quality product and service levels that these times require.

The company's 2021 plans include meeting demand and maintaining the lead times its clients require.

 


 

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Finnleo
finnleo.com | (800) 346-6536

Finnleo's rock tower heater, the Himalaya, combined with the North American sauna industry's only digital control with a worldwide mobile app, the SaunaLogic2, has transformed the sauna industry. Newly released is the sister control, the InfraLogic2 control with mobile app, for use in all Finnleo Infrared Sauna rooms β€” custom and standard IR and with Finnleo's combination 2-in-1 InfraSauna models.

With consumers recognizing saunas as a home amenity for living a healthier lifestyle, combined with more enjoyable family living, Finnleo dealers nationwide are enjoying a strong surge in sauna sales growth. Finnleo's broad product line of all sauna types β€” from portable Plug-N-Play saunas to fully custom, traditional to infrared (or the popular 2-in-1 combination InfraSaunas), indoor or outdoor β€” offers consumers solutions for a healthier and more enjoyable home life.

The company has dramatically increased its production capacity for custom traditional saunas as well as infrared saunas, while simultaneously introducing new sauna products, new designs and new technology. It is investing heavily in dealer training through virtual dealer training camps combined with video training, new marketing materials for sauna retailers and one-on-one consultations with field sales staff and dealers.

 


 

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Clear Comfort
clearcomfort.com | (303) 872-4477

Clear Comfort's award-winning CCW50 spa and small pool AOP treatment system delivers the healthiest, freshest and easiest water with drinking water chlorine levels or less. The CCW50's patented AOP technology uses hydroxyl radicals β€” the most powerful oxidative compounds available for recreational water treatment β€” to instantly destroy unwanted contaminants, the company says.

Clear Comfort continues to have supplies available to order and is now offering Today's Best AOP Early Buy 2020 promos for locked-in savings throughout all of 2021.

In 2021, the team at Clear Comfort will continue to help its dealers grow their businesses by providing educational content from industry experts, new marketing resources, collaboration offerings and the best-in-class AOP treatment.

 


 

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Anderson Manufacturing Company
leaktools.com | (800) 348-1316

Get started with leak detection with a complete equipment package. Each specially priced package includes a selection of advanced equipment and essential tools to find leaks in all types of pools. Custom packages are also available. Need training? Check out Anderson's free online resources or in-person course.

Anderson Manufacturing draws on its 30-plus years of experience to develop solutions that solve problems for leak detectors around the world. Connect with the company this season via a video visit to see its products up close and access show season specials.

In the coming year, the focus will be on enhancing its equipment and developing mobile technology to help its customers improve their process and professionally communicate with customers.

 


 

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EasyCare Products
easycarewater.com | (559) 299-7660

EasyCare Products proudly introduces the ultimate spa water experience with Spatec and Beautec for Spas. Both products perform well in all types of spas and hot tubs, the company says. EPA-approved Spatec keeps spa water pristine and crystal clear, while Beautec for Spas keeps surfaces and equipment free of calcium deposits and grime.

With COVID still active in everyone's life, it is the company's pleasure to introduce its spa line and help its customers relax and enjoy time at home with their families.

 


 

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POOLCORP
nptbackyard.com | (888) 476-7665

The NPTBackyard mobile app helps pool builders and remodelers help their customers visualize their new pool while selecting pool tile, pool finish and decking products right in their own backyard. Use NPTBackyard in conjunction with screen-sharing programs like Zoom, Teams or Skype to enable live interaction while creating a virtual pool via social distancing.

The NPTBackyard mobile app is nearing 50,000 downloads.

Based on user feedback, NPTBackyard is adding new pool shapes and new products to the mobile app, along with "Dream Pool" images for inspiration.

 


 

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Blue Square Manufacturing
bluesquaremfg.com | (800) 277-4150

The Vivid 360 Replacement LED is engineered to replace most existing pool and spa lights with its innovative plug kit to deliver more colorful and vivid lighting than ever before. Cut the cord, don't pull it, the company says.

Blue Square has some big new things coming soon, and asks its customers to stay tuned.

Eclipse Drain is proudly made in the U.S.

Industry professionals can find the company's all-new training program online and in person.

 


 

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Aquamatic Cover Systems
aquamatic.com | (408) 846-9274

HydraLux's state-of-the-art, trackless, automatic, energy-saving pool covers can be installed in virtually any pool. Your only limitation is your imagination, the company says. Aquamatic Cover Systems says it has been serving the world with the best pool covers since 1980.

In addition to its covers being driven exclusively with hydraulics, the company can now power them via solar instead of hard wiring.

The company says it is excited to continue leading the industry with more innovation in 2021.

 


 

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Alps Manufacturing
alpsmfg.com | (404) 661-2283

The ALPS Vanishing Edge spill over spa is the only one available today where almost the entire front lip spills beautifully into the pool, the company says. Enhance the beauty of your pools and offer your customers hydrotherapy enjoyment for their family. Twelve jets create the perfect hot spot for hot water therapy.

Alps says it has recently patented the only printed liner pattern onto an acrylic step. The new Rebellion step will be available as a limited edition in 2021. Save time and money vs. liner over a steel step. If you need stadium seating, take a look at the new Endless Step. Call for details or visit the company's website.

For 2021, Alps is ramping up even more to meet the new demands of its customers. Early buy orders are being entered now. In-season orders will ship inside two weeks β€” guaranteed.

 


 

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Custom Fiberglass Pools
customfiberglasspools.com | (770) 477-2820

Custom Fiberglass Pools has the most sought-after fiberglass pool designs in the industry, including its beach entry models and tanning ledges, which are intentionally designed to accentuate specific pool models, the company says. Additionally, the company has spent the past 50 years perfecting its 100% American-made manufacturing process to create a line of luxurious fiberglass pools, spas and tanning ledges you can be proud to offer your customers.

For 2021, Custom Fiberglass Pools has been expanding its dealer network to give more pool builders the opportunity to offer its premium quality, 100% American-made fiberglass pools, spas and tanning ledges.

 


 

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AQUA Group
bungeeplug.com | (800) 492-9563

AQUA Group says this is the only blow out plug you'll ever want. When pressure is applied, the bungee strap stretches to allow water or air to flow freely. When pressure is relieved, the bungee strap instantly retreats and seals with a unique triple O-ring seal. The technology is so reliable, it can even be used as a hydrostatic relief valve at any depth, the company says.

 


 

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Creative Polymers
waterparktech.com | (314) 791-0168

Splash Armor is a high-performance hybrid polyurethane coating for pool, splash pad and lazy river applications where long-term color and UV stability is necessary to prevent repeated yearly or bi-annual recoating. This new technology system lasts three to five times longer than conventional epoxy systems. To learn more, visit the company's website.

 


 

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SkimGoose
skimgoose.com | (619) 554-5994

SkimGoose is the all-new pool vacuum adapter. While it gets your vacuum moving around the pool, it also skims the top and traps debris in a basket at the same time. This product was designed by a pool technician with pool technicians and homeowners in mind. It is made with only nine parts.

With customers spending more time at home and being more frugal than ever, SkimGoose says it is proud to offer a product that only uses the highest quality materials and gives a great return on a small investment. The company believes that it has taken the skim/vacuum adapter to the next level. It has plenty of stock and is ready to ship for a great 2021 year.

 


 

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PQN Audio
pqnaudio.com | (805) 794-6475

PQN Audio understands that innovative quality audio products bring the enjoyment of favorite music to the spa experience. PQN Audio is home to the industry's most complete line of speakers and transducers, the company says. With its complete selection of rear mount wall-fitting products, including the hybrid 1.5-inch dual mount Spa15 as well as front mount speakers, there are speakers to suit every application. New for 2021 is the 3.5-inch Spa34CX 3.5-inch Coaxial with its patented low-profile tweeter design for an affordable, high-performance quality sound. PQN also says it offers the widest selection of waterproof transducers, including the SpaBEX, which boosts 70 watts of greater bass with full range clarity. PQN Audio offers full OEM support. International inquiries welcomed. Listen to PQN Innovation.

 


 

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Kona Pools
konapools.net/dealer | (888) 419-1901

Kona Pools are now 52 inches tall in rectangle sizes. Round sizes are 50 inches tall. Kona Pools has always offered a best-in-class, soft-sided pool with a "built to last" 20-year warranty which includes a five-year guarantee, the company says. The exclusive interconnected frame design and high-quality liner material come together for a rock-solid pool that will last for decades. Kona Pools offer the unique features and quality necessary to compete with lower price pools sold through the mass merchants. Kona Pools is looking to expand their network of dealers throughout the U.S. and Canada. The company offers territory exclusivity, marketing materials and advertising co-op.

 

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