Sky Romero is the co-founder and CEO of Dive In Digital Marketing LLC — the exclusive marketing agency partner of POOLCORP and a Google Certified Partner purpose-built for pool builders, pool service companies, and pool distributors. Co-founded alongside a former Google engineer and a veteran pool builder, Dive In Digital operates a proprietary enterprise-level AdTech stack typically reserved for Fortune 500 companies. Built on BigQuery, the system uses machine learning and conversion modeling technology to continuously loop scored leads and closed-sale data back into Google. This process makes the system smarter daily and trains Google's algorithm to pinpoint actual buyers at the exact moment they search. This allows the system to serve ads to a far more vetted, purchase-ready audience than traditional campaigns ever could leading to client success. This level of closed-loop attribution technology is the first and only of its kind in the pool industry, enabling Dive In Digital to track every marketing dollar directly to a closed sale and calculate true ROI for its clients. This technology gives its clients an unfair advantage — because no human can calculate thousands of data points in thousandths of a second to decide whether to serve an ad in real time as the search happens.
Sky brings 20+ years of Google Ads expertise and one non-negotiable mandate: Revenue Over Vanity. Every time, for every client.
