Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBusiness OperationsWhy Some Pool Pros Are Stuck and Others Aren'tA survey of pool pros shows how a shift in perspective can turn common business challenges into problems worth solving.PoolsThe Mid-Range PoolSaunasThe Smart SanctuaryBuilderNext Level Pool HydraulicsChemicalsTransporting Pool and Hot Tub/Spa Chemicals Safely
