Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesNewsThe Pool & Hot Tub Industry in 2024: Navigating a Year of Fluctuations and Future FocusDespite headwinds, the pool and hot tub industry weathered 2024 with resilience and cautious optimism. We present a full report, made possible by the Pool & Hot Tub Alliance (PHTA) Quarterly Pulse Survey.Business Operations2025 State of the Industry: Retail ReportVinyl-LinerSemi-Inground SuccessManagementRising Employee Health Insurance CostsSponsored ContentMake Simple Pools Smart: Elevating Pool Control With the IntelliFlo3® VSF Pump
