Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBusiness OperationsSolo FlightsTwo pool and spa solopreneurs share the challenges and rewards of running a business almost entirely on their own.PoolsThe Backyard That Built HimSaunasSauna and the "Third Space" RenaissanceBusiness OperationsWhy Some Pool Pros Are Stuck and Others Aren'tPoolsThe Mid-Range Pool
