Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesMarketingWhy Pool Builders Are Wasting Money on Meta — and What to Do InsteadPool builders may be wasting ad dollars on Meta; here’s why Google Search can deliver more qualified leads and greater accountability.FiberglassExpanding the Fiberglass MarketCovers“A House Without a Roof”PoolsThe DecisionSponsored ContentListen While You Work, Learn as You Grow
