Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesManagementIndustry Watchlist: The People Who Show Us the WayA look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.LightingOwn the Backyard: Lighting Solutions That Go Beyond the PoolMarketingWhy Pool Builders Are Wasting Money on Meta — and What to Do InsteadFiberglassExpanding the Fiberglass MarketSponsored ContentListen While You Work, Learn as You Grow
