Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBusiness OperationsThe Excitement of a New StoreWith a brand-new retail outlet, this pool and spa dealer is creating an all-encompassing customer experience.Service2024 State of the Industry: Service ReportServiceRudy Stankowitz: Strange Customer SnapshotsRetail2024 State of the Industry: Retail ReportSponsored Content$500 Consumer Rebate on the Latest Tech