Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBusiness OperationsBrand on the RunBuckle up — the results are in! We’re thrilled to unveil the winners of the 2025 Truck & Van Contest. This year’s standouts are in a lane all their own.Outdoor LivingWhere Do We Even Start?PoolsPerfecting Substrates: The Importance of Bonding AgentsOutdoor LivingThe Entertainer's Oasis: Bringing Paradise to the BackyardSponsored ContentBeatbot Partners with MATE ROV to Empower the Next Generation of Ocean Innovators