Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBuilder2025 Awards of Excellence: Silver WinnersThe 2025 Awards of Excellence Silver winners are here! These stunning projects shine a spotlight on what’s possible when creativity meets craftsmanship.BuilderSmall Business With a Big ImpactBuilder2025 Awards of Excellence: Gold WinnersLegislationPump Motors, Heaters, and Controls Face Legislative ChangeSponsored ContentStay Ahead With Heritage Pool+