Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesEducationPool Nation Women’s Summit GrowsThe Pool Nation Women’s Summit has grown into a powerful annual event where women from across the pool and spa industry come together to network, learn, and share their experiences.Builder2024 Awards of Excellence: Gold WinnersNewsPool Chemical Factory Fire Causes Georgia Town EvacuationRetailHow to Prime Pool Cover Pump SalesSponsored ContentNavigating Critical Pool Standards and Codes: What Business Leaders Need to Know for 2024 and Beyond