Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBuilder2026 Awards of Excellence: Bronze WinnersFrom stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.EducationReading the Room Without Losing YourselfBuilder2026 Awards of Excellence: Silver WinnersChemicalsPool Power PyramidSponsored ContentOne System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud
