Karen ErstadKaren Erstad joined the staff of AQUA magazine in 2001. She served as Senior Editor before becoming a full-time stay-at-home mother in 2007. She has a B.A. in English from the University of Wisconsin - Madison and lives in Madison, Wisc.BuilderSpec-tacular PoolNatural stone waterfalls help seal this housing deal.February 11, 2007BuilderGo, Fight, Win!Ideas to help you master the sales process and win every bid.February 11, 2007RetailForward ThinkingWhat a few dealers have in store for their stores in 2007.January 11, 2007BuilderOut Of The Box, Into The PoolListening to clients' concerns helps builder win bid.January 11, 2007RetailPut To RestAutomatic covers can be winter covers, too, and here's how to make it happen.September 11, 2006BuilderA Thinking EnvironmentPeaceful desert getaway helps free homeowner's mind.September 11, 2006BuilderShelve It!Many clients want a beach entry, but few have the space.September 11, 2006ServiceInside StoryAnatomy of a sand, D.E. and cartridge filter.August 11, 2006RetailBeat Winter BluesWhen temperatures drop, your profits don't have to.August 11, 2006PoolsSelling PointPool with a view designed to attract condo buyers.August 11, 2006Previous PagePage 8 of 14Next PageTop StoriesBuilderSmall Business With a Big ImpactA Wisconsin sauna builder is making big moves in his local community and beyond, for the good of expanding his small business and promoting the healing benefits of sauna.Builder2025 Awards of Excellence: Gold WinnersLegislationPump Motors, Heaters, and Controls Face Legislative ChangeBuilderDesigning Rooftop and Podium Deck Pools and SpasSponsored ContentStay Ahead With Heritage Pool+