AQUA: WHO IS LYON FINANCIAL, AND WHAT ROLE DOES THE COMPANY PLAY IN THE POOL INDUSTRY?
Lyon Financial: For 47 years, Lyon Financial has helped builders sell more projects with financing built specifically for pool and outdoor living. With long terms and low, fixed rates, Lyon gives builders a clear advantage by turning large project costs into manageable monthly payments. More than 15,000 builders rely on Lyon, and over 800,000 customers have used Lyon to move forward with their projects.
AQUA: WHAT IS DRIVING LYON FINANCIAL’S GROWTH AND ADOPTION AMONG BUILDERS?
LF: Results. Builders are seeing what offering Lyon’s rates does for their sales. In Q1 2026, Lyon processed $1 billion in financing requests, with more than 250 new contractors joining each month. As full outdoor living spaces become the expectation, builders are aligning with partners who can support bigger projects with the best rates and longest terms.
AQUA: HOW DOES FINANCING CHANGE THE SALES CONVERSATION FOR BUILDERS?
LF: Lyon puts builders in control of the sale. When monthly payments are introduced early, the focus shifts from total price to what the customer can comfortably afford. That shift reduces hesitation and helps customers make decisions with more confidence. Builders are not just quoting projects. They are guiding customers toward a solution.
AQUA: HOW DOES FINANCING IMPACT PROJECT SIZE AND SCOPE?
LF: Lyon allows builders to sell the project the customer actually wants. When financing is part of the conversation upfront, customers stop cutting features and start building complete outdoor spaces. Pools become full backyard environments. Project size increases. Margins follow.
AQUA: WHAT MAKES LYON A COMPETITIVE ADVANTAGE FOR BUILDERS?
LF: Lyon is not just a financing option. It is a way to win more deals. Builders gain a partner that supports the entire sales process with training, marketing, and strong lender relationships that help get deals approved. In a competitive market, that support makes a difference. Other financing sources charge customers or builders thousands of dollars upfront. That never happens at Lyon.
AQUA: WHEN SHOULD BUILDERS INTRODUCE FINANCING IN THE SALES PROCESS?
LF: Immediately. The builders winning today are not waiting until the end of the conversation. They lead with monthly payments from the start. When the conversation starts with affordability, it creates clarity and keeps momentum moving forward. Waiting until the end gives customers time to hesitate, shop, or reconsider scope. Leading early helps keep the project intact.
AQUA: WHY DOES THE FINANCING PARTNER A BUILDER CHOOSES MATTER SO MUCH?
LF: The financing partner a builder chooses directly impacts both the sales process and the customer experience. When rates are higher, terms are shorter, or fees are added, payments increase and friction shows up immediately. That is when projects get delayed, scaled back, or lost altogether.
Working with a partner who understands the pool and outdoor living industry makes a measurable difference. Lyon has spent decades focused specifically on this space, which allows us to support builders in a way that feels seamless while keeping projects on track.
We operate as an extension of the builder’s team, treating their customers with the same level of care and professionalism. That consistency builds trust, protects the builder’s reputation, and helps more projects move forward with confidence.
AQUA: WHAT ARE BUILDERS MISSING IF THEY ARE NOT OFFERING LYON?
LF: They are losing control of the sale. Without Lyon, customers are more likely to hesitate, scale back, or look elsewhere for financing. Builders who lead with Lyon close more jobs, protect project value, and move faster from quote to contract.
