![CK Spas has aimed to create an experience and not just an ordinary store, to inspire and make customers feel at home [see tip No. 41]. 'I know we've accomplished this when people walk in, stop and smile,' says Owner Dana Hyde. 'It also makes for a great work environment that is warm and cozy.'](https://img.aquamagazine.com/files/base/abmedia/all/image/2023/01/3B_223_AQ_C1_Header1_lg.63c84d226b28f.png?auto=format%2Ccompress&fit=crop&h=400&q=70&w=600)
![CK Spas has aimed to create an experience and not just an ordinary store, to inspire and make customers feel at home [see tip No. 41]. 'I know we've accomplished this when people walk in, stop and smile,' says Owner Dana Hyde. 'It also makes for a great work environment that is warm and cozy.'](https://img.aquamagazine.com/files/base/abmedia/all/image/2023/01/3B_223_AQ_C1_Header1_lg.63c84d226b28f.png?auto=format%2Ccompress&fit=crop&h=220&q=70&w=330)
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