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2016 NDPA Conference Opens March 29

The 14th annual National Drowning Prevention Alliance Educational Conference will open its doors March 29 in Mesa, AZ.

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Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

Re-Inventing Your P/S Business to Win in a Time of Catastrophic Change

In the first post of the “David Strategy” series, Dennis Gray explains what pool and spa retailers can learn from the classic David and Goliath fable.

Make Your Voice Heard with AQUA's 2016 SOI Survey

This year's SOI survey has been completely revamped with new questions about the trends and news that affects you most. Take the survey and you'll be entered to win a $100 Visa gift card.

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Mid America Show Will Stay in Indy

Organizers of the Mid America Show have decided to retain their Indianapolis location for next year's show.

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Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

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Cold Water, Warm Hearts

LIPSA takes an icy plunge to benefit Special Olympics.

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The Psychology of Pricing

A good pool store pricing strategy starts with understanding how our brains see the buying transaction.

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Manufacturer News

Business Briefs: February 2016

RB Control Systems has a new CEO, APi and Evosus announce promotions and more.

Walmart and CPSC Combat Drowning

The CPSC and retail giant Walmart announced they are partnering in an effort to fight suction entrapment accidents.

Bluetooth Ducky, You're the One

It was only a matter of time before rubber ducks joined the wireless revolution.

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Shocking Filtration Method Developed at MIT

This scientist has created a system that relies on electrical current rather than filter membranes to remove salt from water — we have the details.

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A Sunny Disposition: Everything Under the Sun Expo Preview

FSPA’s annual show in Orlando is on track to be the largest show since the recession.

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.