Retail: Page 97

Manufacturer News

Business Briefs: December 2015

ASP is holding a unique contest for veterans, Hayward announces its new and improved lead generation tool, Watkins announces a promotion and more.

James King (far left) is a former marine who now owns an ASP branch in Springfield, Va.

Sponsored

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

iGarden

iGarden makes its European debut with smart, design-forward pool and garden solutions.

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

2015 PSP Expo Wins Big in Vegas, Grows Attendance

The 2015 PSP Expo drew more than 11,500 people to Vegas thanks to 137,000 square feet of cool products, education and fun.

ESCAPE Consumer Campaign Begins

The national campaign to market pools and hot tubs directly to potential customers has begun.

Why Your Marketing Isn’t Working

Is your marketing stuck in the mud? This might be why.

Hot Tub + Hammock = Total Relaxation

Pick one: A swing on a gentle hammock, or a relaxing dip in the hot tub? Thanks to this new product, you can do both at the same time.

Oou 1115 Aq Feat

NSPF Instructors Honored

The National Swimming Pool Foundation honored the organization’s Active Instructors recently for their extraordinary performance over the past year.

Tic-Tac-Toe Marketing: The Next Steps

Welcome back! In our last article we reviewed the basic concept of Organic Marketing, and walked you through the first three squares on the tic-tac-toe board. Today we'll cover the next three squares and start to form some strategies for your marketing messages.

Retail Bootcamp

APSP University will host a Retail Business Training Bootcamp on December 14 and 16.

11 New APSP Fellows Honored

APSP welcomed its fourth cadre to its Fellows Program during a reception November 9 at the 2015 PSP Expo in Las Vegas.

Manufacturer News

5 Ways to Make Your Water Testing Station Pop

The water testing center is a retailer’s most valuable asset. Here’s how you can show it off.

Ooh 1115 Aq Feat

The Award for Best New Product Goes To…

Each year, the PSP Expo honors one of its exhibitors with the honor of best new product. Which company took it home this year? Find out here.

VGB: Cracking The Code

While VGB altered the way commercial pools were plumbed and made them safer, it contained no mandatory provisions for backyard pools.

Apsp 2015 Ispsc 1115 Tile

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