Retail: Page 122

Help Your Customer Buy Your Pool

By offering financing options, you make it easier for a customer to say "yes" to a pool.

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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

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Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Series 2, Part 5: Using Customer Data to Improve Retention

Larry Bloom explains the "customer lifecycle" and why it's important to your business.

Retail Forecast 2014: Steady As She Goes

For retailers, 2014 is looking good for sales and a stronger economy.

Keep 'Em Coming Back

After his successful series of articles last year, pinpointing the areas where pool and spa retailers need to focus to remain successful in an adverse environment, Larry Bloom, co-founder of Xmente Swimming Pool Retail Academy and former CEO of BioLab, has returned with a new series. This time he goes beyond the mindset of the consumer — and into his wallet. For this latest body of research, Bloom and his team at Xmente analyzed point-of-sale transactions for 88,000 pool customers over five years. These figures include more than 500,000 purchases and 10 million data points.

How Times Have Changed: Technology In Pool And Spa Retail

Some pool and spa pros may grumble at the prospect of embracing modern technology. Here, a retailer shares how technology has evolved in the industry, and how it's helped his business.

Series 2, Part 4: Are Your Customers Active or Inactive?

You might think of your customers in two ways: they're either in your store or not in your store. But according to Larry Bloom, there's a better way of viewing your customer base.

SLIDESHOW: What You Can Do With An Aboveground Pool

Think an aboveground pool can't be pretty? Think again — and see the proof in this slideshow.

Series 2, Part 3: A Benchmark for Customer Retention in the Pool and Spa Industry

As a retailer, you undoubtedly know it's important to retain customers. But do you track your customer retention rate? Here, Larry Bloom shares stats for businesses in the industry.

Internet Sales Tax Update

Earlier this year, the U.S. Congress introduced a bill which would require online retailers to charge sales tax just as brick-and-mortar retailers do. Here's an update on the battle between supporters and critics of that proposal.

Organization News

P.K. Data: Retail Store Location is Important for Industry Success

P.K. Data shares a hypothetical story about two competing pool and spa stores to show how important store location is to a retailer's — and the entire industry's — success.

Scent-Sational Products

A primer on some of the enticing spa fragrances on the market.

Series 2, Part 2: The Reality of Customer Loyalty

How many customers do you retain at your store? Here, Larry Bloom explains why that figure is critical for pool retailers everywhere.

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