Georgia Spa Company, one of Georgia's leading employee-owned hot tub and at-home wellness product retailer, today announced the asset acquisition of Spa and Deck Creations, a family-owned business serving the North Georgia mountain communities since 1985. The transaction includes key assets, inventory and customer relationships, expanding Georgia Spa Company's service territory while preserving the personalized service that has defined both companies.
"After four decades in this business, we wanted to ensure our customers would continue receiving exceptional service," says Jill Goode, co-founder of Spa and Deck Creations. "Georgia Spa's employee-owned model and commitment to excellence made them the ideal partner to carry forward our mission."
The combined organization now operates nine showroom locations across Georgia — seven existing Georgia Spa Company locations (Alpharetta, Buford, Athens, Kennesaw, Augusta, Lake Oconee and Newnan) plus the newly acquired Blairsville and Blue Ridge locations — creating the state's most comprehensive hot tub retail and service network.
“This acquisition represents a perfect alignment of vision,” says Josh Kemerling, CEO of Georgia Spa Company. “Rick and Jill Goode have built an incredible 40-year legacy serving North Georgia’s mountain communities with a personal touch and a standard of excellence that mirrors what we strive for at Georgia Spa. We’re honored to carry that tradition forward while introducing expanded resources and capabilities for their loyal customers.”
When announcing the news to Georgia Spa Company’s employee-owners, Kemerling added: “This partnership isn’t just about growth — it’s about blending two strong legacies into one future. By combining our strengths, we’re positioning ourselves to serve more customers, in more communities, while staying true to the customer-first culture that has defined both companies.”
What This Means for Customers
Customers in Blairsville, Blue Ridge, Hiawassee, Young Harris, Ellijay and surrounding mountain communities will experience:
- Continued service and support for all existing warranties and service contracts
- Expanded product selection including Hot Spring Spas, TYLO Saunas, and Endless Pools.
- Enhanced service capabilities with expanded parts inventory and factory-trained technicians
- Access to Georgia Spa's award-winning valet care programs
- The same trusted local team members who know their needs
The transition will begin immediately, with full integration expected by October 1, 2025.
Employee Ownership Expansion
As part of Georgia Spa's Employee Stock Ownership Plan (ESOP) established in 2023, Spa and Deck Creations team members will become employee-owners, joining over 100 colleagues across the organization.
"Bringing the Spa and Deck team into our employee-owned family strengthens our commitment to these mountain communities," says David Baker, Executive Vice President of Georgia Spa Company. "Employee ownership means every team member is invested in delivering exceptional service and building lasting customer relationships."
Industry Leadership
The combined organization brings significant industry credentials, with Georgia Spa Company recognized as:
- 2024 North American Dealer of the Year for Caldera Spas
- 2024 Pool & Hot Tub Alliance (PHTA) Retailer of the Year
- 2024 Inductee into the Aqua 100 Hall of Fame
- Two-time Locksin Thompson Award Winner
- Hot Spring Spas Service Excellence Award Winner
- Hot Spring Spas Retail Excellence Award for Marketing and Promotions
- Endless Pools North American Dealer of the Year Award Winner
- One of only two Trade Certified spa dealers in Georgia
Both companies maintain premier dealer status with leading manufacturers and have earned numerous customer service awards throughout their histories.
About the Transaction
Georgia Spa Company's acquisition includes Spa and Deck Creations' inventory, customer contracts, service records and select physical assets. The transaction does not include the assumption of any outstanding liabilities or obligations unrelated to the acquired assets. Financial terms were not disclosed.
