Drowning is the nation's leading cause of death for children ages one through four. Swim lessons can reduce the risk of childhood drownings by up to 88%, according to the National Institutes of Health.
Beginning April 1, 2024, also known as April Pool's Day, Poolwerx is teaming up with Goldfish Swim School to focus on the importance of water safety, drowning prevention and education for both parents and children by offering a free introductory swimming lesson, where available, to children under 12 years old.
Throughout Learn2Swim Month, April 1-30, 2024, customers can visit the Poolwerx Learn2Swim Month website to sign up and redeem a free trial swim lesson at nearby participating Goldfish Swim School locations. Lessons must be redeemed by August 31, 2024. The goal of this initiative is to promote swim and water safety ahead of pool season and the upcoming summer months, when families begin dipping their toes back in the water.
"At Poolwerx, our motto is 'for healthy pool people'. We firmly believe that, in addition to providing clients with healthy pools, we have an opportunity to help families feel safe around their pools," says Andrew Kidd, chief executive officer of Poolwerx USA. "We want to ensure our clients can enjoy their pools confidently throughout the year while we continue serving them the best way we know how: with quality pool products and services."
"The drowning statistics of children in the United States are alarming. In 2022, to help support the well-being of our clients, we launched our partnerships with local swim schools to raise awareness of the serious issue of childhood drowning and encourage families to help teach their little ones to swim," he adds.
According to data from the National SAFE KIDS Campaign and the National Safety Council, the summer months (May to August) account for two-thirds of annual childhood drowning incidents. Drowning can happen anywhere, at any time, to anyone, but there are several water safety tips to help reduce the risk and keep families safe this summer.
"At Goldfish Swim School, we have created an inviting, safe, and stimulating environment where kids can overcome their fears, learn to swim, and have tons of fun doing it," says Goldfish Swim School CEO Chris McCuiston. "During Learn2Swim Month, a program we are thrilled to be part of, we are committed to sharing the life-saving benefits of lessons by offering an incredible swimming experience in the safest and most fun environment possible."
"Swimming is a healthy activity that can continue for a lifetime. As well as being fun, it's a great way to keep fit and the list of long-term health benefits of swimming is long. Swimming builds endurance, muscle strength, and cardiovascular fitness. It helps you maintain a healthy weight, healthy heart, can improve sleep and relax both children and adults," continues Kidd.
"We know that our customers don't just value clear water, they value clean, healthy water. At Poolwerx, we pride ourselves on our expertise and always strive to give our customers the best and safest swimming conditions. This drives our active endorsement, partnership with Goldfish, and year-round support for all families who would like easy access to lessons for the littlest of future swimmers."
