Sigura Water announced an exclusive license agreement of PristineBlue and AlgaeShield Performance Chemistry water treatment systems for recreational and commercial swimming pools. This new relationship leverages the marketing, services and distribution depth of Sigura Water to bring the high quality, proprietary chemistry solutions of Earth Science Laboratories (ESL) to more pool owners.
"PristineBlue is a unique copper-based chemistry, unlike others in the market, that gives trouble-free maintenance and crystal-clear results to pool and spa owners," says Robert P. Baird Jr., CEO at Sigura Water. "We are proud to be able to license and sell PristineBlue and to provide our best-in-class value added services to ESL's pool dealers and Sigura Water's ProDealer network for both pool and spa."
This relationship will enhance the ability of pool builders, service companies and retailers to deliver solutions that make water care easier and more reliable. A proprietary copper-based algaecide/bactericide that disperses easily, eliminates dead zones and treats algae without staining the pool, PristineBlue is easy to use, and good for all pool types and surfaces.
"We are excited to increase the reach of our water treatment chemistries to more pool users through Sigura Water's dealer network," says Doug McKenzie, general manager at Rec Water Solutions. "Licensing the PristineBlue and AlgaeShield products to pool care industry leader Sigura Water gives ESL the ability to focus on the development of new technologies and expansion into new markets."
Earth Science Laboratories will continue to service existing ESL pool dealers and customers during the transition period. Starting October 1, 2021, Sigura Water will take over responsibilities to service and fulfill orders with existing PristineBlue and AlgaeShield dealers and make the new products available for sale to the Sigura Water ProDealer network.