Latham Launches Digital Pool Planner

LathamLatham, The Pool Company has launched Plan Your Pool, an interactive section of the company’s website that offers a way for homeowners and future homeowners to personalize, prepare and budget ahead of purchasing a pool. This pool-planning section provides an immersive experience that enables homeowners to explore specific needs and confirm product interest at their fingertips.

Features and benefits of the new section include exploring swimming pool shapes and patterns, backyard requirements, installation details, product descriptions, preferences and more.

“Our team is continuously looking for ways to make the pool planning process interactive and enjoyable for homeowners to be creative,” says Joel Culp, Latham’s chief marketing officer. “With the new pool planning tools, we hope to create an experience that makes designing your backyard living space effortless, bringing all of your dream pool options to life. We want homeowners to feel confident and informed when choosing a Latham pool every step of the way.”

In addition to the customizable tools within the new section, Plan Your Pool also includes a Pool Cost Estimator, which allows homeowners to compare and contrast different pricing options that fit their budget. This new feature comes in addition to Latham’s visualizer tools that allow consumers to use augmented reality to put a fiberglass pool in their backyard – choosing shape, color and decking.

The Plan Your Pool feature is now available on Latham’s website.

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