Tara, manufacturer of in-ground vinyl swimming pool liners and pool safety covers, has launched a comprehensive rebranding. The new logo and name, Tara Pool & Outdoor Products, reflect the company's expanded product line and fresh vision for the backyard.
“Our vision is to capture the attention of homeowners who are entering the pool market for the first time. We want to present a fresh, modern brand with exciting new pattern selections that inspire their creativity,” says Thomas Kennedy, marketing director. “We wanted to give them simple, easy-to-use tools that make the pool design process fun and rewarding. Our goal is to provide homeowners with everything they need to create their ideal living space in the convenience and safety of their own backyard.”
The design of the Tara logo reflects the company’s progression towards the future, while linking to its long history of quality and service. The arc, which runs across the logo, is representative of the edge of a pool and the horizon. It joins the letters together in the same way that Tara’s manufacturing process brings together different pieces to create a unified shape, the company says. It also reflects their goal of bringing people together around water.
The new look of the logo is reflected in the refreshed website, now located at tarapools.com. The site features a brand-new pool liner and safety cover visualization tool called Envision. The simple, interactive format lets pool owners see how each liner pattern looks in the water and in various conditions. They can also customize the pool with different types and colors of deck, and even add a safety cover to their design.
