Sigura Launches Virtual Dealer Event

Innovative Water Care, LLC D/B/A Sigura, maker of popular pool chemical brands Poolife Exclusive Pool Care Collection, BAQUACIL, Pool Breeze, Brilliance for Spas, BAQUA Spa, GLB and Leisure Time is launching its first-ever virtual customer training event for its dealer-direct channel, Virtual Aquanology 2020. Typically an in-person event held every other year in a conveniently located and popular city, this year’s event has taken a different turn.

Open to Sigura dealer direct customers only, this year’s event will include topics on retail design, new choices for today’s consumers, building on a season’s success, e-commerce and other essential marketing tools. Five sessions in total will be held on October 14 (11:00 a.m., 1:00 p.m. and 3:00 p.m.) and October 15 (11:00 a.m. and 1:00 p.m.). Attendees will receive continuing education credits from the Pool & Hot Tub Alliance for their participation and ClearCare dealers — those who are committed to Sigura brands and programs — will receive a ClearFund credit for every employee who attends the October 14 and 15 live events.

All Sigura direct dealers can register at www.clearlinkcenter.com.

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