PHTA Announces Newest Strategic Partner: Hayward

The Pool & Hot Tub Alliance (PHTA) is excited to announce its newest strategic partner, Hayward. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.

Hayward has been helping pool owners enjoy the pleasures of pool ownership by manufacturing cutting-edge, technologically advanced pool equipment worldwide. Hayward’s products include a complete line of pumps, filters, heaters, heat pumps, automatic pool cleaners, lighting, controls and salt chlorine generators, all engineered to keep both residential and commercial pools at their best.

“We are looking forward to working more closely with the Pool & Hot Tub Alliance and expanding our relationship as a strategic partner,” says Albert Miller, vice president of sales at Hayward. “We share a passion for the industry and believe working together we can make a positive impact for PHTA members and our customers.”

As part of the Strategic Partnership Program, PHTA will recognize Hayward’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals and unlock valuable opportunities.

“We are thrilled to add Hayward to our distinguished list of strategic partners,” says Sabeena Hickman, CAE, president and CEO of PHTA. “Hayward has everything we look for in a partner: quality products that can benefit our members, an understanding of the importance of continuing education, and a finger on the pulse of industry trends. I really look forward to what we will be able to accomplish together.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA senior director of business development, at [email protected] or (703) 838-0083 ext. 157.

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