CCEI Expands into the Middle East

Ccei Dubai Pool

CCEI is excited to announce it is expanding its footprint in the Middle East with a new office in Dubai’s rapidly growing, innovation-driven market. As one its first official steps into the market, CCEI participated in Dubai’s recent Hotel Show & HITEC (Hospitality Industry Technology Expo & Conference) where CCEI was met with great enthusiasm.

Ccei Pool At Hitec Dubai Show 2025Dubai’s HITEC & hotel event opened exciting conversations with key industry players and confirmed the region’s strong interest in CCEI’s connected pool solutions, especially CCEI’s Vigipool automation and water treatment equipment.

With a thriving market for luxury villas, resorts, and aquatic facilities, the Middle East presents incredible opportunities for CCEI to deliver smart, reliable, and high-performance technologies.

CCEI has recruited Shady Rabeia, based in Dubai, to lead CCEI’s development in the region, bringing a dynamic and multicultural perspective to support partners on-site. “With the help of Shady, we look forward to continuing this momentum and bringing our innovative solutions to even more professionals across the Gulf region,” says Sébastian Chéreau, head of CCEI’s global marketing.

CCEI is a manufacturer of automation and controller systems in the US as well as lighting systems in Canada, México, Europe and Africa with its head office located in France. The Dubai office will be in full swing by this November.

More information about CCEI’s US operations can be found at ccei-pool.com/us.

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