Cardinal Systems Inc. is proud to announce the following promotions and hires:
Kevin Yeates
Cardinal Systems Inc. announces the promotion of Kevin Yeates to national sales manager. Yeates is a graduate of Western Michigan University, with 22 years of experience in the pool industry between retail, service, distribution and manufacturing. Yeates joined Cardinal in 2019 as a midwest sales representative. Before coming to Cardinal, he spent 14 years with Pool Corp as a sales center manager. Yeates’ new responsibilities will include coordinating and implementing sales strategies, developing new targets and products and managing sales representatives.
Tim Martin
Cardinal Systems Inc. and Fox Pool announce the hiring of Timothy Martin as Fox Pool’s national sales manager. Martin has over 16 years in the pool and spa industry, as market development manager at Jacuzzi Brands, director of new business development at Fox Pool Corporation, and VP of sales and business development at PDC Spas. Martin also has over 18 years of combined sales and marketing management experience with industry leading technology companies such as IBM and Avnet. Tim’s new responsibilities will include setting sales strategies for the Fox Pool brand and managing the relationship with all Fox dealers across the United States. Tim’s goals are growing the market leadership and presence of the Fox Pool brand and providing the programs and support Fox dealers need to succeed.Tim holds a degree in Mechanical Engineering from Bucknell University with post-graduate work in robotics and numerical analysis. In his spare time Tim and his family enjoy sailing on the Chesapeake Bay. Please join us in welcoming Tim to the Cardinal and Fox family.
Chris Tadder
Cardinal Systems Inc. is pleased to announce the promotion of Chris Tadder to Western Sales Manager. Chris is a graduate of DePaul University and has 12 years of experience in the pool industry. Chris joined Cardinal in 2019 as the Midwest Sales Representative. Before joining Cardinal, Chris worked at Pool Corp for five years in a variety of roles starting as an MIT, to Operations Manager and then as Branch Manager. Chris’s new responsibilities will include targeting new business opportunities and maintaining existing accounts, exploring unknown markets, capitalizing on new profitable business opportunities, and coordinating and directing Cardinal’s independent sales force all within the western half of the U.S. Please join us in congratulating Chris Tadder on his new role with the Cardinal family
![IPSSA’s incoming President Michael Denham [left], Rose Smoot, IPSSA Executive Director [center] and the outgoing President, Todd Starner [right].](https://img.aquamagazine.com/files/base/abmedia/all/image/2024/04/New_IncomingPres_MikeDenham_RoseSmoot_outgoing_president_ToddStarner_IMG_3920_copy.662682e0cbd3a.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&rect=0%2C345%2C3024%2C1701&w=250)
