Coast Spa recently announced the appointment of Patricia Diamente as president and CEO. She succeeds company founder and CEO Don Elkington, who will keep his position as chairman of the board for the Langley, BC-based manufacturer
“Patricia’s track record is exactly what we need as we enter the next phase for Coast, which I am confident will be even more impactful and exciting than our last,” Elkington said. “I look forward to working with Patricia as she transitions into her new role.”
Diamente’s background is in product branding, retail/wholesale/showroom marketing and management, manufacturing, and supply-chain management, where she exhibited strength in innovation, growth and strategic partnerships, according to Coast.
In addition to remaining on the board, Elkington will continue to support the hot tub industry in his position as the vice-chair of the International Hot Tub Association. Elkington founded Coast in 1996.