Builder: Page 109

How to Tell if Your Facebook Ads Lead to In-Store Visits

Facebook has a new feature that helps you see how effective your ads really are.

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Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

Expo Returns to New Orleans

After positive reviews four years ago, the Expo is returning to New Orleans. We preview what the show will offer and share the expo schedule.

This pool can be found at New Orleans’ Hotel Le Marais. Project by Aqua Pool Renovations, New Orleans, La.

Should Pool Builders Move Up Their Marketing Efforts?

After one of the busiest and hottest seasons on record, pool builders should consider fall/winter marketing campaigns to make future summers less stressful.

A Local’s Guide to New Orleans

Looking forward to the food, sights and sounds of NOLA? Need recommendations? Luckily, one of the PSP Expo staffers is a NOLA native — here are her picks.

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2016 Awards of Excellence: Gold Winners (Part I)

We reveal the first half of this year’s gold-winning AOE projects, including construction stories from the builders behind them.

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Outdoor Living: What’s Trending Right Now

Retail expert Ted Lawrence explains what consumers are loving in the outdoor living category.

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Organization News

10 Industry Leaders Named APSP Fellows

These ten esteemed industry leaders have been nominated by their peers to join the 5th cadre of Fellows.

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Aquatic Freedom For Children with Special Needs

An aquatics instructor and therapist in California helps children with disabilities find freedom in the water.

Photo via Special Fishies: Aquatic Freedom and Education Facebook page.

Sand Filters: Tips for Top Performance

Four service pros share the tips they swear by when working with sand filters.

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2016 Awards of Excellence: Silver Winners

Inviting lagoons, eye-catching tile work, precise geometric shapes — you’ll see all of it, and more, in this slideshow.

7062 5 Teserra Aoe Silver Tile

Printing Pools

A pool builder lands a big contract thanks to a 3-D printed rendering of the design.

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Introducing APSP’s CBP, CSP, Chapter of the Year Award Winners

These three award recipients were selected for their work in advancing the pool building profession, service profession and APSP as a whole.

Schallock Baron 1016 Tile

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