Spas: Page 37

Olympian Michael Phelps Pitches Swim Spas For Master Spas

Since February of this year, Master Spas has been advertising its new line of swim spas, the Michael Phelps Signature Swim Spa line, in 30-second spots nationally on TV. "We've gotten tremendous results from that," says Bob Lauter, CEO of Master Spas.

Sponsored

Enjoy Summer Like a Pro with Aiper Day & the Scuba X1 Pro Max

Aiper Intelligent LLC

Premium tech. Proven performance. Limited-time Aiper Day deals.

Enjoy Summer Like a Pro with Aiper Day & the Scuba X1 Pro Max

Poolandspa.com President Dan Harrison Talks About Online Vs. Traditional Spa And Pool Retail

Dan Harrison is president of poolandspa.com, an online retailer of pool and spa parts based in Las Vegas, Nev. He's also operated traditional retail outlets, including AQUA 100 Hall of Fame member Long Island Hot Tubs and, more recently, Las Vegas Hot Tubs. We called Harrison to get his thoughts on the differences between selling from a server and selling out of a store.

Quick Tip: Preserving Portable Spa Covers

Portable spa covers are a maintenance item, like tires on a car, and they must be replaced occasionally, yet consumers don’t look forward to the expense of a replacement cover any more than they look forward to coughing up $500 for new tires.

State of The Industry Survey: Pool And Spa Retailers Are Bouncing Back

A survey of 235 pool and spa retailers shows an industry posting modest but widespread revenue gains compared to 2009, and one with a brighter outlook than it had a year ago. Tempering the mood is some impatience, as retailers continue to wait for financial fundamentals to improve and for buyers to begin spending more, two crucial factors that will determine the industry's health going forward."We have increased our selection of parts and accessories and broadened our market to encompass online sales."The prevailing wisdom among better spa and pool retailers is that bashing the guy on the other side of town hurts the industry as a whole, and often the offender in particular. It's in vogue to treat competitors with class and grace and to quietly and secretly hope you can crush them based on being better.

Employee Benefits

Q&A With Spa Dealer Norm Coburn

Norm Coburn is the owner of New England Spas in Natick, Mass. AQUA recently called him to ask about one of the secrets to his considerable success — his well-trained sales team.

Chinese Spa Exports Pose Problem

Coming Back 'Round For The Surround

As consumer confidence gradually increases, and retail sales along with it, portable spa retailers will likely see an uptick in sales in 2011. Portable spa accessories, in particular, could prove to be a helpful profit center, as many customers who bought a hot tub some time in the last couple years come back to buy the surround they wanted but decided to hold off on initially.

Madison, Wis.-Based Hot Tub Dealer Tries Hand at Mall Location

A retailer goes to the mall to get some exposure for his tubs

In The News: December 16, 2010

Dream Maker Spas, The Leisure Group Align

Hot Tub Retailer Encourages Buyers to Shop Locally

Dealer Michael Ford on shopping locally.

While hot tub sales are down, business owner rely on service division to bring in income

While spa sales have been uneven, service remains a positive source of cash flow.

Page 37 of 48

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library