Chet ThornberryRetailThinking Big and Small: A One-Two Marketing Approach That Works for Pool and Spa CompaniesThis case study explains how a pool builder used Facebook/Google to generate hundreds of phone inquiries and a direct increase in store traffic.March 30, 2020Page 1 of 1Top StoriesBuilder2026 Awards of Excellence: Gold Winners (Part 1)Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.Business OperationsHow AI is Redefining the Modern Pool BusinessSpasOne Goal, Two Standards: How PHTA-6 and UL 1563 Were HarmonizedSpasThe Perfect Hot SpotSponsored ContentIndustry Spotlight: LG Electronics
