Chet ThornberryRetailThinking Big and Small: A One-Two Marketing Approach That Works for Pool and Spa CompaniesThis case study explains how a pool builder used Facebook/Google to generate hundreds of phone inquiries and a direct increase in store traffic.March 30, 2020Page 1 of 1Top StoriesFiberglassExpanding the Fiberglass MarketWith faster installations, high-end features and growing consumer demand, fiberglass pools are becoming an increasingly attractive opportunity for builders.Covers“A House Without a Roof”PoolsThe DecisionBusiness OperationsThe Independent Retail AdvantageSponsored ContentBusting the Myths of Modern Business Management Tools