Alice CunninghamRetailMake “About Us” About YouThis often-overlooked page on your website is critical for winning customers and job candidates.January 16, 2018RetailWhy Your Windows MatterFirst impressions are everything, and that starts with the windows in your storefront.January 4, 2018RetailThe Magic Words in Business: "Thank You"When a customer presents a concern or complaint, saying "thank you" can go a long way.December 21, 2017RetailMuscles in Hot WaterHeating muscles in hot water after strenuous exercise is better than icing them. Alice Cunningham explains.December 5, 2017RetailAlice Cunningham: Why I Love 'The Power of Why'A principle called “The Power of Why” has helped hot tub pioneer Alice Cunningham shape her business.April 18, 2017Trade ShowsAlice Cunningham: On Outside InfluencesA hot tub pioneer on the importance of learning from sources beyond the industry.January 3, 2017Page 1 of 1Top StoriesBuilder2026 Awards of Excellence: Gold Winners (Part 1)Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.Business OperationsHow AI is Redefining the Modern Pool BusinessSpasOne Goal, Two Standards: How PHTA-6 and UL 1563 Were HarmonizedSpasThe Perfect Hot SpotSponsored ContentIndustry Spotlight: LG Electronics
