Alice CunninghamRetailMake “About Us” About YouThis often-overlooked page on your website is critical for winning customers and job candidates.January 16, 2018RetailWhy Your Windows MatterFirst impressions are everything, and that starts with the windows in your storefront.January 4, 2018RetailThe Magic Words in Business: "Thank You"When a customer presents a concern or complaint, saying "thank you" can go a long way.December 21, 2017RetailMuscles in Hot WaterHeating muscles in hot water after strenuous exercise is better than icing them. Alice Cunningham explains.December 5, 2017RetailAlice Cunningham: Why I Love 'The Power of Why'A principle called “The Power of Why” has helped hot tub pioneer Alice Cunningham shape her business.April 18, 2017Trade ShowsAlice Cunningham: On Outside InfluencesA hot tub pioneer on the importance of learning from sources beyond the industry.January 3, 2017Page 1 of 1Top StoriesBuilderSmall Business With a Big ImpactA Wisconsin sauna builder is making big moves in his local community and beyond, for the good of expanding his small business and promoting the healing benefits of sauna.Builder2025 Awards of Excellence: Gold WinnersLegislationPump Motors, Heaters, and Controls Face Legislative ChangeBuilderDesigning Rooftop and Podium Deck Pools and SpasSponsored ContentAUTOMATE TO DOMINATE: Meet Your Competitive Edge