Dennis GrayRetailDavid Strategy #8: The Saltwater Pool ProblemWhile there is a huge market for saltwater pools, many consumers feel alienated by their local pool and spa store. An industry pro shares why — and how to fix it.June 30, 2016RetailDavid Strategy #7: Hire Smart to Battle Big Box StoresHave you ever calculated the cost of a bad hire? It really adds up. Here’s how to change your hiring strategies to attract better employees.June 16, 2016RetailDavid Strategy #5: The Purple Cow TheoryWhat do purple cows have to do with your business strategy? We explain.May 12, 2016RetailDavid Strategy #2: Choose Your BattlefieldThe David Strategy is about how small businesses can use their strengths to their advantage and succeed — even against big box stores. To start, you need to change perspective and choose the best business strategy for your company.March 10, 2016RetailRe-Inventing Your P/S Business to Win in a Time of Catastrophic ChangeIn the first post of the “David Strategy” series, Dennis Gray explains what pool and spa retailers can learn from the classic David and Goliath fable.February 25, 2016Page 1 of 1Top StoriesManagementBuild Sales and Profitability Through RelationshipsBuild sales and profitability through your customer relationships, as every encounter is an opportunity to forge great buyers.Pools3 Tricks For Putting Pools in Small SpacesRetailIntroducing the 2025 AQUA 100Outdoor LivingElite Outdoor Living: In Pursuit of EleganceSponsored ContentBeatbot AquaSense 2 Ultra: Advancing Automated Pool Cleaning Technology
