Rod SterlingRod Sterling is the co-founder of the Pool Retailer's Cooperative. To learn more about the co-op, click here.RetailThe Cooperative Spirit (Sponsored by the PRC)Better pricing on products and an exclusive product line are just the beginning of what the industry's first co-cop will offer.June 16, 2015Page 1 of 1Top StoriesServiceTips From a Pool Pro in Wildfire CountryWhen wildfires hit San Diego, one service company proved that clear communication and quick action make all the difference.Business OperationsBrand on the RunOutdoor LivingWhere Do We Even Start?PoolsPerfecting Substrates: The Importance of Bonding AgentsSponsored ContentEnjoy Summer Like a Pro with Aiper Day & the Scuba X1 Pro Max