Rod SterlingRod Sterling is the co-founder of the Pool Retailer's Cooperative. To learn more about the co-op, click here.RetailThe Cooperative Spirit (Sponsored by the PRC)Better pricing on products and an exclusive product line are just the beginning of what the industry's first co-cop will offer.June 16, 2015Page 1 of 1Top StoriesBuilder2026 Awards of Excellence: Gold Winners (Part 1)Throughout October, we’re announcing the winners of the Pool & Hot Tub Alliance’s prestigious Awards of Excellence. The first installment of Gold-winning projects pairs striking design with the technical skill and craftsmanship that bring each vision to life.Business OperationsHow AI is Redefining the Modern Pool BusinessSpasOne Goal, Two Standards: How PHTA-6 and UL 1563 Were HarmonizedSpasThe Perfect Hot SpotSponsored ContentOne System, No Sprawl: Why Growing Pool & Spa Businesses Are Moving to the Cloud