Rod SterlingRod Sterling is the co-founder of the Pool Retailer's Cooperative. To learn more about the co-op, click here.RetailThe Cooperative Spirit (Sponsored by the PRC)Better pricing on products and an exclusive product line are just the beginning of what the industry's first co-cop will offer.June 16, 2015Page 1 of 1Top StoriesRetailLitehouse Pools & Spas: Finding Success Through SimplicityIndustry veteran Chris Curcio shares what has driven his company's sustained success for over 60 years.ServiceProper Use of Modern Chemical ControllersRetailIn the Name of WellnessMarketingOff-Season MarketingSponsored ContentBeatbot AquaSense Pro Introduces Industry-First Innovations