Laurie Batter

For 30 years, Laurie Batter has assisted organizations, manufacturers and retailers in the swimming pool, hot tub and backyard industries, providing marketing, public relations, advertising and promotional consulting services through her full-service marketing firm, BatterUp! Productions — a boutique agency serving clients of all sizes around the globe, including non-profit National Swimming Pool Foundation. She is a past chairperson of the industry Hot Tub Council and earned the ‘Eagle Award’ for outstanding contribution to the hot water industry.