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Pool and spa businesses are adding easy-to-implement tech tools that boost customer convenience and help build customer loyalty. In-store shopping apps, online bill pay systems, and loyalty reward programs offer simple technology solutions that are convenient for customers to use and can help differentiate your business from competitors and thrive in 2024.
In-Store Shopping Apps
Your customers are the reason you are in business, so the least you can do is give them an easier, more seamless buying experience. This is where implementing an in-store shopping app can boost the ease and convenience of shopping at your store and be a key differentiator to increase sales next season.
In-store shopping apps like the new the EZ Shop app, allows customers to use ‘scan and go’ shopping within the retail store. Consumers are familiar and comfortable using mobile apps so now is the time to jump in with this technology. Customers can create shopping lists and then scan the products they need as they walk through the store. The EZ Shop app syncs with any discounts in the customer’s profile and can even be programmed with specials. All scanned items are quickly pulled up for payment at check out. The app is designed to make shopping and check-out fast and easy. This EZ Shop app technology is fun to use and a perfect way to build customer loyalty. Providing a smooth and efficient checkout enhances the customer experience so they want to return in the future.
Technology Opportunities in the buying process
When was the last time you evaluated your customer’s buying process? Are you making the path to purchase as easy as possible?” If your answer is no, this is a great time to look to technology solutions like an e-commerce site with an easy-to-use online payment system.
There are integrated pool and spa business software packages that make it easy to set up an online e-commerce store so clients can order, pay, and arrange for delivery or pick-up of their supplies online. Most importantly, be sure you have an online bill pay solution to make the buying process seamless and easy for your customers. Online Bill Pay creates a reliable billing process so customers can pay bills, process credit cards and eliminate mistakes to ensure the correct end-of-the-day tally. Be sure your business software supports these online features and includes pool industry integrations, so that inventory and delivery dates are accurate to set and meet customer expectations.
Positive Relationships, Positive Profits
Remember to look for opportunities to create and build positive customer relationships and loyalty. Consumers love rewards programs that provide perks with every purchase while increasing customer loyalty. Luckily, there are simple tech solutions like the RB Fun Pass that make it easy to create and manage a loyalty rewards program to automatically track purchase history and determine which customers are loyal and which may be at risk so you can adjust your marketing efforts accordingly.
‘Make it Easy’ Mindset
Having a ‘make-it-easy-for-customers’ mindset, points to the importance of implementing an integrated business software designed specifically for pool and spa businesses for the upcoming season. Being able to unify every aspect of your business operations will help provide the best experience to your customers and create enduring customer loyalty and profits. In-store shopping apps, online bill pay systems, and loyalty reward programs are all easy-to-implement technology solutions that will allow your pool and spa business a convenient place to shop to ensure a loyal customer base and a steady stream of profits in 2024.
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