Retail: Page 93

Re-Inventing Your P/S Business to Win in a Time of Catastrophic Change

In the first post of the “David Strategy” series, Dennis Gray explains what pool and spa retailers can learn from the classic David and Goliath fable.

Sponsored

Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

Product Roundup: 2016's New Vinyl-Liner Patterns

Vinyl liners are evolving with new patterns, color schemes and even textures. We take a look at some of 2016's new options.

Pf Loop Loc Silver Cloud 3x3 Edit Tile

Make Your Voice Heard with AQUA's 2016 SOI Survey

This year's SOI survey has been completely revamped with new questions about the trends and news that affects you most. Take the survey and you'll be entered to win a $100 Visa gift card.

So Iheaderimage

Manufacturer News

Sales Surge

What if selling automatic pool cleaners was like selling the hot toy of the Christmas season? This dealer found out.

Zodiacshowroom2 0216 Tile

Mid America Show Will Stay in Indy

Organizers of the Mid America Show have decided to retain their Indianapolis location for next year's show.

Mid America 300x300

Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

Hamsterwheel Hed

Counterpoint: Online Retail Sales HURT the P/S Industry

“You see, the problem isn't online sales versus in-store sales — the problem is the lack of profit margin protection for professional pool and spa dealers.”

Water Drop5 Tile

Point: Online Sales Help the P/S Industry

In the first part of our point/counterpoint series, an online vendor explains why Internet sales pose no threat to the industry.

Water Drop6 Tile

Cold Water, Warm Hearts

LIPSA takes an icy plunge to benefit Special Olympics.

Spotlight Group 0216 Feat

The Psychology of Pricing

A good pool store pricing strategy starts with understanding how our brains see the buying transaction.

Lawrence Pricing Opener 0216 Feat

Manufacturer News

Business Briefs: February 2016

RB Control Systems has a new CEO, APi and Evosus announce promotions and more.

Walmart and CPSC Combat Drowning

The CPSC and retail giant Walmart announced they are partnering in an effort to fight suction entrapment accidents.

Page 93 of 161

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.