PHTA is proud to announce the launch of its workforce development campaign that helps raise awareness of the industry and all the great career opportunities offered by PHTA members. Hear PHTA CEO, Sabeena Hickman share some details about the program…
The cornerstone of the program is the consumer website, which serves as the program hub and provides jobseekers with critical information about the industry, including in-demand positions, career tracks, earning potential, personal success stories and more. Members of PHTA are invited to create their very own Employer profiles and post jobs free of charge on the only industry-specific job board on the market.
PHTA leadership first revealed plans for the program, known as the Pool Professionals Pipeline, at its board meeting last November. Alongside its experienced steering committee of industry experts, PHTA developed the program to enhance jobseeker awareness of the aquatics industry and to meet the demands for new talent amid member concerns over the labor shortage and the compounded effects of the COVID-19 pandemic.
“The pool and hot tub industry is awash with potential for growth, but like many other industries today, we are limited due to the shortage of skilled labor and younger generations of workers entering trades such as ours,” says PHTA President and CEO Sabeena Hickman. “The importance of this program cannot be understated — we heard our members’ concerns loud and clear, and we’re proud to finally unveil this next step in our plan to welcome jobseekers to our industry.”
Along with the jobseeker website and job board, the program will be supported by a social media presence on Facebook and LinkedIn, public relations, advertising campaigns and ongoing content development of videos, new resources and other assets. PHTA members can expect additional resources and ways to expand their visibility among today’s active jobseekers.
The work for PHTA and the industry is just beginning. “To truly make a splash, we must prioritize investing in recruiting and training a new pool of candidates to join our industry,” says Hickman. “Having a visible presence and voice out there advocating for our industry is vital for our continued growth and success. PHTA is committed to supporting this jobseeker awareness campaign for the long-term – and ultimately, to driving engaged and qualified candidates to our members to find their new careers.”
To learn more about PHTA’s program and access exclusive resources and opportunities, visit phta.org/workforce or contact email@example.com.